The Bachelor of Arts Program in Business provides students with an opportunity to combine a foundation in Business with a strong interest in the liberal arts.
B.A. General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits
Learning Goals for the Major in Business
Students in the B.A. in Business program will achieve the following learning outcomes:
- Business Functions: Apply concepts in marketing, finance, management, economics and accounting in business planning and decision-making.
- Communication Skills: Demonstrate competency in writing and speaking professionally.
- Ethics: Integrate ethical analysis into the strategic management process.
- Diversity: Articulate the importance of diversity and demonstrate the value of different perspectives in managerial decision making.
- Technology: Demonstrate appropriate use of technology to conduct research and communicate and manage information to prepare and present effectively.
- Interpret situations, apply appropriate methods to solve problems and provide clear rationale for business decision making.
In addition, students in each of the concentrations will fulfill specific outcomes.
- Leadership: Articulate team and leadership skills needed to convert business goals into action plans.
- Entrepreneurship: Create and propose a new business venture with a comprehensive business plan.
- Media and Arts Management: Apply theoretical concepts and practical skills necessary to engage in marketing, funding, programming and management for cultural institution administration.
- Economics: Apply analytical and conceptual skills in economics and demonstrate global perspective in articulating economic issues and proposing solutions to economic problems.
- Fashion Marketing: Identify target markets, develop strategies and business plans for a fashion idea/product.
- LEARNING BY DOING, with NEW YORK CITY at the heart of the experience. Our freshman Business seminar begins with a walk down Wall Street, followed by visits to the New York Stock Exchange, as well as excursions to courts and museums to complement coursework.
- Our location also affords students the opportunity to participate in INTERNSHIPS AT WORLD-CLASS BUSINESSES such as Google, JP Morgan, and NBC Universal, as well as nationally broadcast television programs like The Rachael Ray Show. Our internship/alumni affiliations span the array of opportunities New York City offers: including international organizations, marketing, public relations, media and arts organizations, and the fashion and entertainment industry.
- SERVICE LEARNING OPPORTUNITIES include working with agencies to develop marketing campaigns or participating in the Volunteer Income Tax Assistance Program (VITA). There are a number of clubs within the division to foster faculty and student collaboration, including the Mock Trial Club, the Sigma Beta Delta (Business Honors Society), and the newly minted Microfinance Club.
- CHOOSE THE CONCENTRATION THAT MATCHES YOUR INTERESTS: Fashion Marketing, Media and Arts Management, Leadership, Economics, and Social Entrepreneurship.
Our Business Alums:
- One recent Business graduate with a concentration in Entrepreneurship is now studying Law at Touro Law School, NY.
- Another, who had a concentration in Media and Arts Management, interned at SONY Corp and subsequently received a job offer. He was also accepted for graduate studies at Columbia Business School. He has his own music label, has partnered with a large distributor, and has just completed a national tour.
THE NEW FASHION MARKETING CONCENTRATION:
- NEW YORK CITY IS A PRE-EMINENT INTERNATIONAL FASHION CENTER. The new concentration in Fashion Marketing brings students into the heart of the industry, giving students first-hand exposure to fashion design and marketing firms. Students will attend fashion shows, visit fashion exhibits, and get to meet designers; and they will have their foot in the door well before graduation.
- Students have successfully completed INTERNSHIPS and assistantships with designers and companies from Bill Blass to Burberry and from Armani to Versace. Many graduates enjoy careers in fashion brand management, retailing, marketing, media, advertising, public relations and fashion design.
Our Business alums with interests in Fashion:
- One recent graduate is an account executive at Weatherproof, a garment manufacturing company and travels all over the world managing merchandise. Before joining Weatherproof, she interned and held part-time jobs with Ralph Lauren.
- Another interned with Club Monaco for two years prior to graduation and was offered a management position upon graduation.
To see more student stories and learn more about the department and its programs, please visit the department section of our website: Business