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Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Having worked as an intern in the Chinese Works of Art department at Christie’s auction house,  I found my experience extremely relevant as it complemented my undergraduate studies at Marymount Manhattan. Graduating with a double major in Business Economics and International Studies, and a minor in Asian Studies, my course work in Mandarin language and Chinese literature, business and history at Marymount has proved extremely relevant to the work I did at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1362-emily-garcia"><img src="/live/image/gid/125/width/215/src_region/0,0,268,396/10876_emily_garcia_picture.rev.1472490809.jpg" alt="Emily Garcia" title="Emily Garcia" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><strong>“Emily Garcia</strong>, was awarded the prestigious Watson fellowship as a rising sophomore.</p><p> As a Junior, Emily received the Benjamin A. Gilman International Award. “</p><p><strong> </strong></p><p><strong> </strong></p></div><div class="lw_profiles_name"><a href="/live/profiles/1362-emily-garcia">Emily Garcia</a></div><div class="lw_profiles_104"><p> Class of 2017, International Business Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie graduated with a double major in Management and Marketing.</p></div><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.rev.1472490809.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The business curriculum at the college has been useful to my internship experience. Particularly, the skills I have learned from Professor Changarath in IT 330, to work efficiently in Microsoft Excel, have proved most valuable. My being able to quickly develop spreadsheets for the specialists in my department is a result of practicing these skills in the classroom.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2030-rachel-summers"><img src="/live/image/gid/125/width/215/src_region/0,0,482,683/15077_image1.rev.1493228396.jpg" alt="Rachel Summers" title="Rachel Summers" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Rachel truly appreciated Marymount Manhattan College for its knowledgeable professors and variety of programs that have helped her further her goals in business and in acting.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2030-rachel-summers">Rachel Summers</a></div><div class="lw_profiles_104"><p> Class of 2016, Double major in International Business and Marketing</p><p> Minors in Accounting and Theatre Arts</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/src_region/0,0,504,800/9817_beatrice.rev.1472490810.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.rev.1472490809.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street! </em></p><p><em>My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2044-gabby-wright"><img src="/live/image/gid/125/width/215/src_region/0,0,596,894/15491_gabby.rev.1497288248.jpg" alt="Gabby Wright" title="Gabby Wright" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount Manhattan College was amazing and I am so thankful to have received such a wholesome education. I have been praised for my abilities to continuously find work that pertains to my degree, and want to share my love for MMC with anyone who wants to know more!”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2044-gabby-wright">Gabby Wright</a></div><div class="lw_profiles_104"><p> Class of 2102, Major: Business with concentration in Media and Arts Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1445-shiva-rajpal"><img src="/live/image/gid/125/width/215/src_region/0,0,960,960/11560_shiva.rev.1472490809.jpg" alt="Shiva Rajpal" title="Shiva Rajpal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” To work in banking and finance in New York, is a dream come true.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1445-shiva-rajpal">Shiva Rajpal</a></div><div class="lw_profiles_104"><p> Class of 2017, an International Business major with a minor in economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.rev.1472490809.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“In summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.”</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2031-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15078_img_7552.rev.1493229748.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Spending a semester abroad was a life changing opportunity. I adjusted to an entirely different culture, enhanced my marketing major and fashion studies minor by taking intriguing courses, and was able to travel to eight other countries.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2031-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/src_region/0,0,130,130/9763_yuve.rev.1472490810.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> As a senior, Samuel co-founded Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle.</p></div><div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major: Entrepreneurship</p></div>