One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1309-gabriel-skaarland"><img src="/live/image/gid/125/width/215/9860_gabriel.jpg" alt="Gabriel Skaarland" title="Gabriel Skaarland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Gabriel is a double major in Finance and International Business. He is also a treasurer of Business Analytics Association Club. Gabriel completed his internship at Granberg AS in summer 2015 which included an 8 week trip to Stavanger, Norway.  Gabriel worked on analyzing currency risk exposure, hedging activities, and presenting macroeconomic projections for Granberg AS. Gabriel was also involved in conducting marketing research by creating in-depth questionnaires, collecting responses and utilizing SPSS software to evaluate and present results and suggestions on which direction the company should take in the future. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1309-gabriel-skaarland">Gabriel Skaarland</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. Finance and International Business major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1310-nicole-marlin"><img src="/live/image/gid/125/width/215/9947_professional_photo.jpg" alt="Nicole Marlin" title="Nicole Marlin" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Nicole is an honors student and a double major in Marketing and Entrepreneurship. She is also the president of Business Analytics Association Club. As a rising junior, Nicole interned at IBM as part of the Technical Insight Team in summer. The Technical Insight Team provides actionable insight to the IBM North America Software Technical Sales organization. Using Cognos dashboards and cubes, SPSS predictive analytics as well as tried and true Excel, Nicole had the opportunity to explore a vast resource of data, uncover new insights, validate those findings in field interviews and ultimately provide technical and operational recommendations to the leadership team. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1310-nicole-marlin">Nicole Marlin</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major: B.S. in Entrepreneurship and Marketing </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/9817_beatrice.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business. Marymount’s central location and small campus are two of the main advantages that led me to choose this college. New York City offers many job opportunities while small classes allow students to build close relationships with professors who guide students throughout their academic development. The wide range of courses that the Business Management program offers allowed me to learn in depth about many subjects including accounting, marketing, entrepreneurship, and finance, which I selected as my concentration. Besides acquiring an excellent knowledge of the concepts, Marymount also supported me in finding internships, which strengthened my professional and practical skills and helped me discover my passion for the field of finance.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “For the fall 2013 semester I chose to study abroad in Florence, Italy.  I am a double major in Business Management and Art History, and so, I could not think of a better place to spend a semester. Florence was the heart of the Renaissance and no matter where I turned, there was always an interaction with art. The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City.  I believe it is important to be a citizen of the world: everything is accessible, if you want it to be, and foreign places should always be embraced.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/11740_sindelt.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> In summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.</p><p>  </p></div> <div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/10159_christina_photo.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The main reason I wanted to come to MMC was to ensure that my college experience would enable the use of New York City as my campus.  I also knew that I wanted a small and tight-knit community to fall back on in the midst of this huge and overwhelming city.  That is exactly what Marymount gives to students. The small class sizes, close relationships between students and faculty and staff, hands-on experiences, and opportunities to get involved are immense. This campus really provides a well-rounded and community-oriented educational experience for students.” </p><p>  </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1643-kristina-aasheim"><img src="/live/image/gid/125/width/215/13037_kristina_aasheim.jpg" alt="Kristina Aasheim" title="Kristina Aasheim" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> A double major in Business and Theatre Arts, with a minor in Musical Theatre, I have taken advantage of the city and the many opportunities it offers.  As a senior, I interned at Cosmopolitan and Seventeen Magazine for a full year.  My duties vary from assisting on photo shoots to coordinating with fashion designers through various public relations companies and marketing teams for the clothing and accessories appearing in the magazine each month. I work closely with the fashion editor constructing the credits for the magazine; and I can say that my studies and my internship have prepared me well for a career. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1643-kristina-aasheim">Kristina Aasheim</a></div><div class="lw_profiles_104"><p> Double major: Business and Theatre Arts, 2016</p><p> Minor: Musical Theatre</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/11531_kylies_picture.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> <em>Interning at Harper’s Bazaar is an incredible experience. Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em> </em></p></div> <div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I went to Rome, Italy for the spring semester of 2013. Because I am a business student, I took Globalization and Macroeconomics for my major. I also took Photography and Italian classes to enrich my Roman experience. Although I had mentally prepared myself for a culture shock, I still needed to make effort to adapt to a new environment. That was the fun part of the study aboard experience, as I got to live the real Roman life style: tasting the most authentic Italian cuisine and talking to people with completely different cultural backgrounds about almost everything. I also took the opportunity of living in Rome for a semester, to travel around Europe. The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/9816_harrison_fungphoto.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> In his senior year, Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship completed a summer internship at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having worked as an intern in the Chinese Works of Art department at Christie’s auction house since July 2013, I have found my experience there extremely relevant alongside my undergraduate studies at Marymount Manhattan. I am a senior with a double major in Business Economics and International Studies, minoring in Asian Studies. My course work in Mandarin language and Chinese literature and history at Marymount has proved extremely relevant to the work I do at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art that I assist in.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/9812_lauren.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Lauren is a double major in Management and Finance. During the first semester of her junior year, Lauren was a Business Intelligence Intern at Christie’s, the international art auction house. The following semester, Lauren was offered a Marketing internship position with Mitchell & Titus, LLP, an accounting division of the multinational professional services firm, Ernst & Young. As a graduating senior, Lauren has taken on the position of Human Resources Recruitment Manager at <em>Ideasmyth,</em> a creative communications coaching and branding consultancy firm. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The amazing classes taught by brilliant professors gave me the knowledge needed to step into a full-time role at a company. Furthermore, the fact that the college was in NYC made me independent, courageous, and open-minded. Being an RA (Resident Advisor) developed my communication, organization, and prioritization skills, which are crucial to my current role. Also, the peer-to-peer relationships that I developed with my professors gave me the confidence and support for the future.” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/9884_megan_france.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Megan, a graduating senior in International Business, loved her experience studying abroad in Paris last fall. Megan spoke about her experience on Business Day in April 2015 and provided suggestions to fellow students in planning a study abroad semester, and shared the joys of traveling and visiting the great European cities, as well as hidden jewels such as Monet’s garden on the outskirts of Paris.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>