Marymount Manhattan


Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


ENTREPRENEURSHIP (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielian"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.jpg" alt="Alexandra Kaprielian" title="Alexandra Kaprielian" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielian">Alexandra Kaprielian</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having Marymount in my educational background I have found that I have a very distinctive and valuable set of skills not found among most of my peers.  The liberal arts approach to learning which Marymount offers has given me the ability to approach projects, challenges, and problems with a broadened perspective.  My education has taught me that there are many ways to view an endeavor, whether in my professional or personal life, and that no one way takes precedence and all are valuable.  In addition to this liberal arts way of thinking, I also gained a professional and directive set of skills in Marymount’s business and accounting programs where, at times, there is only one way to solve a problem.  The combination of these two important learning styles and areas of study has given me skills which are highly valued by my employer.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and use real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. He interned at NBC his junior year which has already made a huge impact on his career. Having this internship taught Jason more about business then any classroom could; it also gave some great references and made his resume and experience more valuable. He has stayed in touch with some employees at NBC which has helped Jason network and generate business in his current position. He is also continuing his education at Strayer University and has completed half of the course work to earn his Executive MBA.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1309-gabriel-skaarland"><img src="/live/image/gid/125/width/215/9860_gabriel.jpg" alt="Gabriel Skaarland" title="Gabriel Skaarland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Gabriel is a double major in Finance and International Business. He is also a treasurer of Business Analytics Association Club. He will start his internship at Granberg AS this summer consisting of an 8 week trip to Stavanger, Norway.  He will work on analyzing currency risk exposure, hedging activities, and presenting macroeconomic projections for Granberg AS for the following 2 to 3 years. He will also be involved in conducting marketing research by creating in-depth questionnaires, collecting responses and utilizing SPSS software to evaluate and present results and suggestions on which direction the company should take in the future. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1309-gabriel-skaarland">Gabriel Skaarland</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. Finance and International Business major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/854-brandon-waters"><img src="/live/image/gid/125/width/215/src_region/20,26,193,199/4099_brandon.jpg" alt="Brandon Waters" title="Brandon Waters" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I transitioned to the business department in the Spring of ’08 after one semester as an Acting major. There’s no better city to be in for business majors. The people I was able to surround myself with, the internships I was able to attain, and the accessibility were all invaluable. MMC takes ‘NYC as your campus’ seriously, and I always felt supported in learning outside of the 71<sup>st</sup> street campus. In addition to the great full-time staff, I regularly took courses with adjunct professors who are actively working in their respective fields. My classes were small - which made for a tight knit and dedicated group of classmates and friends. Each semester further laid the groundwork for starting my career; I always felt I had an advantage over business graduates coming from other areas. I currently work at a digital advertising agency as a client liaison and producer. I still stay in touch with my professors and classmates today, and we are continuing to help one another.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/854-brandon-waters">Brandon Waters</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I am currently preparing for the Certified Public Accounting exam while working full-time as an Energy Analyst at utiliVisor. As an Energy Analyst, I work alongside other analysts and engineers to analyze our clients’ energy consumption patterns and provide personalized advice on increasing their energy efficiency in a profitable manner. I found the work challenging at first because since I had never been exposed to anything pertaining to energy engineering but I’ve realized that the key is to focus on applying the same general analytical skills I learned as an Accounting major. The internships I held at Marymount also helped my tremendously in preparing me for my first full-time job. During my time at Marymount, I volunteered with VITA, interned for a CPA firm, and worked part-time as a Bookkeeping/Clerical Assistant at a museum. Each of these experiences helped me develop professionally and paved the way to my first job. The faculty in the Business department as well as the Career Services office provided the means to access these various opportunities. The College’s small size is truly an asset because it allows each student to interact with the faculty and staff and this is the aspect I appreciated most about Marymount.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/9816_harrison_fungphoto.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship, will be interning this summer at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. He looks forward to this exciting opportunity. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I interned last spring at the Foxwoods Theatre, home to Broadway’s <em>Spider-Man Turn Off the Dark,</em> as the Theatre Management Intern. It was such an incredible first internship and really opened my eyes to the management world of the performing arts industry. I even landed a temporary position there during the summer following that semester. I currently intern at Telsey and Company, a New York-based casting office specializing in Broadway musicals and plays, TV and film, as well as commercials. The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business (BA) concentration in Media and Arts Management, Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I started working onsite at Goldman Sachs the second semester of my sophomore year. I work in the State and Local Tax division on corporate taxes, and am onsite at Goldman Sachs while employed by a third party recruiting company. Through this job experience, I have gained the knowledge to file taxes for multi-state corporations and partnerships in compliance with state and federal tax laws. The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/9884_megan_france.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Megan, a graduating senior in International Business, loved her experience studying abroad in Paris last fall. Megan spoke about her experience on Business Day in April 2015 and provided suggestions to fellow students in planning a study abroad semester, and shared the joys of traveling and visiting the great European cities, as well as hidden jewels such as Monet’s garden on the outskirts of Paris.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015, B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “For the fall 2013 semester I chose to study abroad in Florence, Italy.  I am a double major in Business Management and Art History, and so, I could not think of a better place to spend a semester. Florence was the heart of the Renaissance and no matter where I turned, there was always an interaction with art. The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City.  I believe it is important to be a citizen of the world: everything is accessible, if you want it to be, and foreign places should always be embraced.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/843-dominique-studer"><img src="/live/image/gid/125/width/215/src_region/119,0,603,483/4863_dominique_studer-_photo.jpg" alt="Dominique Studer" title="Dominique Studer" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “One piece of advice I would give to any student, is to never sell yourself short. If you are interested in joining a particular club or trying out a class not within your major; go for it. You have the opportunity to do so and the resources to help you along the way. Also, if an opportunity presents itself, take it. If you want to study abroad, do it. Don’t let anything stop you. There is a lot to learn outside the four walls of a class, and you have to be proactive and passionate to further yourself and stand out.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/843-dominique-studer">Dominique Studer</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/9763_yuve.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Samuel Basilio is a senior who will graduate in spring 2015 with a Bachelor of Science in Entrepreneurship. He is a co- founder of Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle. The product is a drinkable fusion of nearly two-dozen premium natural ingredients designed to improve digestion, blood circulation, muscle tone, immune system and appearance of skin and hair. To learn more about Samuel, go to <a href="http://www.getyuve.com/">www.getyuve.com</a></p></div> <div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/9939_katelyn_kelly.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I’m a rising Junior who has always had a love for the fashion industry, and an aspiration to work in corporate retail and marketing. The showroom I interned for is Madison Paige, a brand that designs and sells women’s blouses and dresses to retailers.The showroom internship was a great opportunity because I learned all about the wholesale business in the Garment District. Working in a showroom is a very ‘behind-the-scenes’ job because we sell lines of merchandise to stores. Getting to know how stores choose and buy their inventory was a great learning experience, and I was able to network with industry professionals.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>