Marymount Manhattan


Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielian"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.jpg" alt="Alexandra Kaprielian" title="Alexandra Kaprielian" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielian">Alexandra Kaprielian</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/854-brandon-waters"><img src="/live/image/gid/125/width/215/src_region/20,26,193,199/4099_brandon.jpg" alt="Brandon Waters" title="Brandon Waters" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I transitioned to the business department in the Spring of ’08 after one semester as an Acting major. There’s no better city to be in for business majors. The people I was able to surround myself with, the internships I was able to attain, and the accessibility were all invaluable. MMC takes ‘NYC as your campus’ seriously, and I always felt supported in learning outside of the 71<sup>st</sup> street campus. In addition to the great full-time staff, I regularly took courses with adjunct professors who are actively working in their respective fields. My classes were small - which made for a tight knit and dedicated group of classmates and friends. Each semester further laid the groundwork for starting my career; I always felt I had an advantage over business graduates coming from other areas. I currently work at a digital advertising agency as a client liaison and producer. I still stay in touch with my professors and classmates today, and we are continuing to help one another.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/854-brandon-waters">Brandon Waters</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/847-kirstin-gwirtz"><img src="/live/image/gid/125/width/215/src_region/111,0,741,630/4550_kirstin_photo.jpg" alt="Kirstin Gwirtz" title="Kirstin Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “At present, I work at CertusBank Mortgage in Charlotte, NC as a Mortgage Disclosure Desk Team Leader. While my job primarily focuses on mortgage compliance, my business experience has created a strong platform for my knowledge when reviewing cost, rates and APR. I enjoy working in the mortgage industry and being a part of a process that allows customers to purchase their first home, refinance and save money or take cash out to consolidate debt or do home improvements. I do plan on studying further and have looked into MBA programs here in the Charlotte, NC area.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/847-kirstin-gwirtz">Kirstin Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2010, Major in Dance and Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/10159_christina_photo.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The main reason I wanted to come to MMC was to ensure that my college experience would enable the use of New York City as my campus.  I also knew that I wanted a small and tight-knit community to fall back on in the midst of this huge and overwhelming city.  That is exactly what Marymount gives to students. The small class sizes, close relationships between students and faculty and staff, hands-on experiences, and opportunities to get involved are immense. This campus really provides a well-rounded and community-oriented educational experience for students.” </p><p>  </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/9817_beatrice.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business. Marymount’s central location and small campus are two of the main advantages that led me to choose this college. New York City offers many job opportunities while small classes allow students to build close relationships with professors who guide students throughout their academic development. The wide range of courses that the Business Management program offers allowed me to learn in depth about many subjects including accounting, marketing, entrepreneurship, and finance, which I selected as my concentration. Besides acquiring an excellent knowledge of the concepts, Marymount also supported me in finding internships, which strengthened my professional and practical skills and helped me discover my passion for the field of finance.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I went to Rome, Italy for the spring semester of 2013. Because I am a business student, I took Globalization and Macroeconomics for my major. I also took Photography and Italian classes to enrich my Roman experience. Although I had mentally prepared myself for a culture shock, I still needed to make effort to adapt to a new environment. That was the fun part of the study aboard experience, as I got to live the real Roman life style: tasting the most authentic Italian cuisine and talking to people with completely different cultural backgrounds about almost everything. I also took the opportunity of living in Rome for a semester, to travel around Europe. The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “This past summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.</p><p> During my internship I had the opportunity to travel to Sweden, where I learned a new concept called “The Networked Society,” which speaks to the company’s goal of connecting all of the world’s 10 billion electronic devices by 2018. Throughout my internship I traveled between Sweden, Boston, Texas, New Jersey, and New York, and visited several technology innovation labs, where I had the opportunity to see driverless cars, home appliances that uploaded Facebook statuses regarding when the vacuum should start cleaning, or when the dishwasher should start washing the dishes; all based on when electricity is the cheapest during the day. I even came across a talking tree that would tweet when it needed to be watered, or record the last time someone gave it a hug and it felt lonely.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/843-dominique-studer"><img src="/live/image/gid/125/width/215/src_region/119,0,603,483/4863_dominique_studer-_photo.jpg" alt="Dominique Studer" title="Dominique Studer" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “One piece of advice I would give to any student, is to never sell yourself short. If you are interested in joining a particular club or trying out a class not within your major; go for it. You have the opportunity to do so and the resources to help you along the way. Also, if an opportunity presents itself, take it. If you want to study abroad, do it. Don’t let anything stop you. There is a lot to learn outside the four walls of a class, and you have to be proactive and passionate to further yourself and stand out.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/843-dominique-studer">Dominique Studer</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street!  I work with a team of other dedicated professionals, and our mission is to assist domestic investors in retrieving excess tax withholding on investment income earned internationally.  With so much to learn and strict deadlines, there is never a dull moment.  I can honestly say I love my job!  My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “For the fall 2013 semester I chose to study abroad in Florence, Italy.  I am a double major in Business Management and Art History, and so, I could not think of a better place to spend a semester. Florence was the heart of the Renaissance and no matter where I turned, there was always an interaction with art. The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City.  I believe it is important to be a citizen of the world: everything is accessible, if you want it to be, and foreign places should always be embraced.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having worked as an intern in the Chinese Works of Art department at Christie’s auction house since July 2013, I have found my experience there extremely relevant alongside my undergraduate studies at Marymount Manhattan. I am a senior with a double major in Business Economics and International Studies, minoring in Asian Studies. My course work in Mandarin language and Chinese literature and history at Marymount has proved extremely relevant to the work I do at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art that I assist in.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having Marymount in my educational background I have found that I have a very distinctive and valuable set of skills not found among most of my peers.  The liberal arts approach to learning which Marymount offers has given me the ability to approach projects, challenges, and problems with a broadened perspective.  My education has taught me that there are many ways to view an endeavor, whether in my professional or personal life, and that no one way takes precedence and all are valuable.  In addition to this liberal arts way of thinking, I also gained a professional and directive set of skills in Marymount’s business and accounting programs where, at times, there is only one way to solve a problem.  The combination of these two important learning styles and areas of study has given me skills which are highly valued by my employer.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/9939_katelyn_kelly.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I’m a rising Junior who has always had a love for the fashion industry, and an aspiration to work in corporate retail and marketing. The showroom I interned for is Madison Paige, a brand that designs and sells women’s blouses and dresses to retailers.The showroom internship was a great opportunity because I learned all about the wholesale business in the Garment District. Working in a showroom is a very ‘behind-the-scenes’ job because we sell lines of merchandise to stores. Getting to know how stores choose and buy their inventory was a great learning experience, and I was able to network with industry professionals.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1309-gabriel-skaarland"><img src="/live/image/gid/125/width/215/9860_gabriel.jpg" alt="Gabriel Skaarland" title="Gabriel Skaarland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Gabriel is a double major in Finance and International Business. He is also a treasurer of Business Analytics Association Club. He will start his internship at Granberg AS this summer consisting of an 8 week trip to Stavanger, Norway.  He will work on analyzing currency risk exposure, hedging activities, and presenting macroeconomic projections for Granberg AS for the following 2 to 3 years. He will also be involved in conducting marketing research by creating in-depth questionnaires, collecting responses and utilizing SPSS software to evaluate and present results and suggestions on which direction the company should take in the future. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1309-gabriel-skaarland">Gabriel Skaarland</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. Finance and International Business major</p></div>