Marymount Manhattan

Department of

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits


 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3

  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3



  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I started working onsite at Goldman Sachs the second semester of my sophomore year. I work in the State and Local Tax division on corporate taxes, and am onsite at Goldman Sachs while employed by a third party recruiting company. Through this job experience, I have gained the knowledge to file taxes for multi-state corporations and partnerships in compliance with state and federal tax laws. The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/9817_beatrice.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business. Marymount’s central location and small campus are two of the main advantages that led me to choose this college. New York City offers many job opportunities while small classes allow students to build close relationships with professors who guide students throughout their academic development. The wide range of courses that the Business Management program offers allowed me to learn in depth about many subjects including accounting, marketing, entrepreneurship, and finance, which I selected as my concentration. Besides acquiring an excellent knowledge of the concepts, Marymount also supported me in finding internships, which strengthened my professional and practical skills and helped me discover my passion for the field of finance.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/9816_harrison_fungphoto.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship, will be interning this summer at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. He looks forward to this exciting opportunity. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/9763_yuve.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Samuel Basilio is a senior who will graduate in spring 2015 with a Bachelor of Science in Entrepreneurship. He is a co- founder of Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle. The product is a drinkable fusion of nearly two-dozen premium natural ingredients designed to improve digestion, blood circulation, muscle tone, immune system and appearance of skin and hair. To learn more about Samuel, go to <a href=""></a></p></div> <div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I am currently preparing for the Certified Public Accounting exam while working full-time as an Energy Analyst at utiliVisor. As an Energy Analyst, I work alongside other analysts and engineers to analyze our clients’ energy consumption patterns and provide personalized advice on increasing their energy efficiency in a profitable manner. I found the work challenging at first because since I had never been exposed to anything pertaining to energy engineering but I’ve realized that the key is to focus on applying the same general analytical skills I learned as an Accounting major. The internships I held at Marymount also helped my tremendously in preparing me for my first full-time job. During my time at Marymount, I volunteered with VITA, interned for a CPA firm, and worked part-time as a Bookkeeping/Clerical Assistant at a museum. Each of these experiences helped me develop professionally and paved the way to my first job. The faculty in the Business department as well as the Career Services office provided the means to access these various opportunities. The College’s small size is truly an asset because it allows each student to interact with the faculty and staff and this is the aspect I appreciated most about Marymount.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Originally from Macedonia, I graduated from MMC in 2013 as the Valedictorian with a Bachelor of Science in <a href="/departments/business/bs-in-business-management.php">Business Management</a>, and a concentration in <a href="/departments/business/bs-in-international-business.php">International Business</a> and <a href="/departments/business/minors/economics.php">Economics</a>. I currently work at JP Morgan Chase & Co. as an Analyst in Global Treasury within Corporate <a href="/departments/business/bs-finance.php">Finance</a>. NYC is the best place to meet people, and you get a job mostly by knowing people. Communicate and build relationships right away, because they will certainly serve you in the future. Leave every meeting with one person with the information to make another meeting with a different person!”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1362-emily-garcia"><img src="/live/image/gid/125/width/215/10876_emily_garcia_picture.jpg" alt="Emily Garcia" title="Emily Garcia" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> <strong>Emily Garcia</strong>, Watson Fellow 2014, is presently a rising junior with a major in International Business. Emily has participated in the Emerging Leaders Program, the Volunteer Income Tax Assistance Program, and has appeared on the Dean’s List. Additionally, Emily is involved with GallopNYC, which provides a therapeutic outlet to individuals with disabilities through horse-back riding.  <br/> <br/> The Watson Foundation provides outstanding undergraduates at 12 New York City colleges the opportunity for paid internships for three successive summers – two in New York City and a third spent overseas.</p><p> <strong> </strong></p><p> <strong> </strong></p></div> <div class="lw_profiles_name"><a href="/live/profiles/1362-emily-garcia">Emily Garcia</a></div><div class="lw_profiles_104"><p> Class of 2017, International Business Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “My Internship at the Rachael Ray Show this fall has been a wonderful experience. As a business major I was nervous going into a production based internship but my classes and experience at MMC had prepared me for it. Working at RR in their production and audience department has opened my eyes to a new kind of business… TV. Being able to work on the set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/9812_lauren.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Lauren is a rising senior with a double major in Management and Finance. During the first semester of her junior year, she was a Business Intelligence Intern at the international art auction house, Christie’s. Recently Lauren was offered a Marketing internship position with Mitchell & Titus, LLP, an accounting division of the multinational professional services firm, Ernst & Young.  Lauren will start her internship this summer and complete it at the end of next May in 2016, right before graduation. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1310-nicole-marlin"><img src="/live/image/gid/125/width/215/9947_professional_photo.jpg" alt="Nicole Marlin" title="Nicole Marlin" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Nicole is an honors student and a double major in Marketing and Entrepreneurship. She is also the president of Business Analytics Association Club. She will be interning at IBM as part of the Technical Insight Team this summer. The Technical Insight Team provides actionable insight to the IBM North America Software Technical Sales organization. Using Cognos dashboards and cubes, SPSS predictive analytics as well as tried and true Excel, the intern working in this capacity will have the opportunity to explore a vast resource of data, uncover new insights, validate those findings in field interviews and ultimately provide technical and operational recommendations to the leadership team. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1310-nicole-marlin">Nicole Marlin</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major: B.S. in Entrepreneurship and Marketing </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie is a senior with a double major in Management and Marketing and will be graduating in December of 2015. During the Fall Semester 2014, she started freelancing with a public relations agency, dOMAIN PR which specializes in hospitality, fashion, beauty, and entertainment with clients such as the Los Angeles Lakers, LittleBits, Matrix and other high profile clients. In the spring of 2015, dOMAIN gave Natalie the opportunity to become an intern.  Natalie plans to continue her internship with the company until graduation.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “This past summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.</p><p> During my internship I had the opportunity to travel to Sweden, where I learned a new concept called “The Networked Society,” which speaks to the company’s goal of connecting all of the world’s 10 billion electronic devices by 2018. Throughout my internship I traveled between Sweden, Boston, Texas, New Jersey, and New York, and visited several technology innovation labs, where I had the opportunity to see driverless cars, home appliances that uploaded Facebook statuses regarding when the vacuum should start cleaning, or when the dishwasher should start washing the dishes; all based on when electricity is the cheapest during the day. I even came across a talking tree that would tweet when it needed to be watered, or record the last time someone gave it a hug and it felt lonely.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/9939_katelyn_kelly.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I’m a rising Junior who has always had a love for the fashion industry, and an aspiration to work in corporate retail and marketing. The showroom I interned for is Madison Paige, a brand that designs and sells women’s blouses and dresses to retailers.The showroom internship was a great opportunity because I learned all about the wholesale business in the Garment District. Working in a showroom is a very ‘behind-the-scenes’ job because we sell lines of merchandise to stores. Getting to know how stores choose and buy their inventory was a great learning experience, and I was able to network with industry professionals.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/9897_james_matson_4738.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> James graduated with a B.A. in Business with an Economics concentration and B.A. in International Studies, as well as a minor in Asian Studies. James interned in the Chinese Works of Art department at Christie’s auction house as a senior and spent one summer semester studying abroad in China supported by the Eisner Scholarship. The Eisner Scholarship at Marymount Manhattan College was endowed by Edgar and Lucy Eisner and is intended to foster serious study of economic issues by attending an educational institution in Europe or Asia.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “For the fall 2013 semester I chose to study abroad in Florence, Italy.  I am a double major in Business Management and Art History, and so, I could not think of a better place to spend a semester. Florence was the heart of the Renaissance and no matter where I turned, there was always an interaction with art. The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City.  I believe it is important to be a citizen of the world: everything is accessible, if you want it to be, and foreign places should always be embraced.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>