Marymount Manhattan


Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


ENTREPRENEURSHIP (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/9939_katelyn_kelly.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I’m a rising Junior who has always had a love for the fashion industry, and an aspiration to work in corporate retail and marketing. The showroom I interned for is Madison Paige, a brand that designs and sells women’s blouses and dresses to retailers.The showroom internship was a great opportunity because I learned all about the wholesale business in the Garment District. Working in a showroom is a very ‘behind-the-scenes’ job because we sell lines of merchandise to stores. Getting to know how stores choose and buy their inventory was a great learning experience, and I was able to network with industry professionals.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/9884_megan_france.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Megan, a graduating senior in International Business, loved her experience studying abroad in Paris last fall. Megan spoke about her experience on Business Day in April 2015 and provided suggestions to fellow students in planning a study abroad semester, and shared the joys of traveling and visiting the great European cities, as well as hidden jewels such as Monet’s garden on the outskirts of Paris.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015, B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1310-nicole-marlin"><img src="/live/image/gid/125/width/215/9947_professional_photo.jpg" alt="Nicole Marlin" title="Nicole Marlin" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Nicole is an honors student and a double major in Marketing and Entrepreneurship. She is also the president of Business Analytics Association Club. She will be interning at IBM as part of the Technical Insight Team this summer. The Technical Insight Team provides actionable insight to the IBM North America Software Technical Sales organization. Using Cognos dashboards and cubes, SPSS predictive analytics as well as tried and true Excel, the intern working in this capacity will have the opportunity to explore a vast resource of data, uncover new insights, validate those findings in field interviews and ultimately provide technical and operational recommendations to the leadership team. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1310-nicole-marlin">Nicole Marlin</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major: B.S. in Entrepreneurship and Marketing </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “My Internship at the Rachael Ray Show this fall has been a wonderful experience. As a business major I was nervous going into a production based internship but my classes and experience at MMC had prepared me for it. Working at RR in their production and audience department has opened my eyes to a new kind of business… TV. Being able to work on the set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/847-kirstin-gwirtz"><img src="/live/image/gid/125/width/215/src_region/111,0,741,630/4550_kirstin_photo.jpg" alt="Kirstin Gwirtz" title="Kirstin Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “At present, I work at CertusBank Mortgage in Charlotte, NC as a Mortgage Disclosure Desk Team Leader. While my job primarily focuses on mortgage compliance, my business experience has created a strong platform for my knowledge when reviewing cost, rates and APR. I enjoy working in the mortgage industry and being a part of a process that allows customers to purchase their first home, refinance and save money or take cash out to consolidate debt or do home improvements. I do plan on studying further and have looked into MBA programs here in the Charlotte, NC area.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/847-kirstin-gwirtz">Kirstin Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2010, Major in Dance and Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I started working onsite at Goldman Sachs the second semester of my sophomore year. I work in the State and Local Tax division on corporate taxes, and am onsite at Goldman Sachs while employed by a third party recruiting company. Through this job experience, I have gained the knowledge to file taxes for multi-state corporations and partnerships in compliance with state and federal tax laws. The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street!  I work with a team of other dedicated professionals, and our mission is to assist domestic investors in retrieving excess tax withholding on investment income earned internationally.  With so much to learn and strict deadlines, there is never a dull moment.  I can honestly say I love my job!  My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Originally from Macedonia, I graduated from MMC in 2013 as the Valedictorian with a Bachelor of Science in <a href="/departments/business/bs-in-business-management.php">Business Management</a>, and a concentration in <a href="/departments/business/bs-in-international-business.php">International Business</a> and <a href="/departments/business/minors/economics.php">Economics</a>. I currently work at JP Morgan Chase & Co. as an Analyst in Global Treasury within Corporate <a href="/departments/business/bs-finance.php">Finance</a>. NYC is the best place to meet people, and you get a job mostly by knowing people. Communicate and build relationships right away, because they will certainly serve you in the future. Leave every meeting with one person with the information to make another meeting with a different person!”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and use real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. He interned at NBC his junior year which has already made a huge impact on his career. Having this internship taught Jason more about business then any classroom could; it also gave some great references and made his resume and experience more valuable. He has stayed in touch with some employees at NBC which has helped Jason network and generate business in his current position. He is also continuing his education at Strayer University and has completed half of the course work to earn his Executive MBA.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I went to Rome, Italy for the spring semester of 2013. Because I am a business student, I took Globalization and Macroeconomics for my major. I also took Photography and Italian classes to enrich my Roman experience. Although I had mentally prepared myself for a culture shock, I still needed to make effort to adapt to a new environment. That was the fun part of the study aboard experience, as I got to live the real Roman life style: tasting the most authentic Italian cuisine and talking to people with completely different cultural backgrounds about almost everything. I also took the opportunity of living in Rome for a semester, to travel around Europe. The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/9817_beatrice.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business. Marymount’s central location and small campus are two of the main advantages that led me to choose this college. New York City offers many job opportunities while small classes allow students to build close relationships with professors who guide students throughout their academic development. The wide range of courses that the Business Management program offers allowed me to learn in depth about many subjects including accounting, marketing, entrepreneurship, and finance, which I selected as my concentration. Besides acquiring an excellent knowledge of the concepts, Marymount also supported me in finding internships, which strengthened my professional and practical skills and helped me discover my passion for the field of finance.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/9898_1508508_10205825780026580_2724709659600277683_n.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I am currently a rising senior at MMC, studying Entrepreneurship with a minor in Fashion Studies. I have always been intrigued by the beauty and design that encompass fashion. I enjoy spending hours sketching my own designs. One day, I hope to produce my own clothing line that will double as a charity. Presently, I am an intern at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant.</p><p> During my internship, The Stylish Sophisticate had teamed up with a fashion house called Bene Rialto and was running a fashion contest with them on our website. I was in charge of reaching out to fashion giveaway websites to see if our contest could be featured on their site. This allowed us to promote our giveaway in various social media outlets. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. in Entrepreneurship, minor in Fashion Studies </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/854-brandon-waters"><img src="/live/image/gid/125/width/215/src_region/20,26,193,199/4099_brandon.jpg" alt="Brandon Waters" title="Brandon Waters" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I transitioned to the business department in the Spring of ’08 after one semester as an Acting major. There’s no better city to be in for business majors. The people I was able to surround myself with, the internships I was able to attain, and the accessibility were all invaluable. MMC takes ‘NYC as your campus’ seriously, and I always felt supported in learning outside of the 71<sup>st</sup> street campus. In addition to the great full-time staff, I regularly took courses with adjunct professors who are actively working in their respective fields. My classes were small - which made for a tight knit and dedicated group of classmates and friends. Each semester further laid the groundwork for starting my career; I always felt I had an advantage over business graduates coming from other areas. I currently work at a digital advertising agency as a client liaison and producer. I still stay in touch with my professors and classmates today, and we are continuing to help one another.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/854-brandon-waters">Brandon Waters</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/9763_yuve.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Samuel Basilio is a senior who will graduate in spring 2015 with a Bachelor of Science in Entrepreneurship. He is a co- founder of Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle. The product is a drinkable fusion of nearly two-dozen premium natural ingredients designed to improve digestion, blood circulation, muscle tone, immune system and appearance of skin and hair. To learn more about Samuel, go to <a href="http://www.getyuve.com/">www.getyuve.com</a></p></div> <div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Entrepreneurship</p></div>