Marymount Manhattan


Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/9897_james_matson_4738.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> James graduated with a B.A. in Business with an Economics concentration and B.A. in International Studies, as well as a minor in Asian Studies. James interned in the Chinese Works of Art department at Christie’s auction house as a senior and spent one summer semester studying abroad in China supported by the Eisner Scholarship. The Eisner Scholarship at Marymount Manhattan College was endowed by Edgar and Lucy Eisner and is intended to foster serious study of economic issues by attending an educational institution in Europe or Asia.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street!  I work with a team of other dedicated professionals, and our mission is to assist domestic investors in retrieving excess tax withholding on investment income earned internationally.  With so much to learn and strict deadlines, there is never a dull moment.  I can honestly say I love my job!  My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having worked as an intern in the Chinese Works of Art department at Christie’s auction house since July 2013, I have found my experience there extremely relevant alongside my undergraduate studies at Marymount Manhattan. I am a senior with a double major in Business Economics and International Studies, minoring in Asian Studies. My course work in Mandarin language and Chinese literature and history at Marymount has proved extremely relevant to the work I do at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art that I assist in.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1308-oliviana-bailey"><img src="/live/image/gid/125/width/215/9859_oliviana.jpg" alt="Oliviana Bailey" title="Oliviana Bailey" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Oliviana has been offered an internship in the Management Section at the U.S. Consulate General in Milan, Italy after previously studying abroad in Ireland.</p><p> The management interns will assist the GSO Officer and the Management Section, in the delivery of support services to the Consulate General’s employees and American family members (more than 100 people). Working closely with Local Employed Staff employees and under the direction of the Management Officer and the GSO Officer, Oliviana will learn the fundamentals of administrative support of a U.S. diplomatic post. She will be tasked with a variety of special projects to include issues of interest to the interns, possibly including special event/VIP visit coordination, real estate procurement, housing presentations, scanning and organization of residential and functional leases, metric tracking of e-services for Motor pool, contracting, facility maintenance, logistics, and inventory.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1308-oliviana-bailey">Oliviana Bailey</a></div><div class="lw_profiles_104"><p> Class of 2016, Business major,Leadership concentration </p><p> Minors in Accounting and Philosophy </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/9763_yuve.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Samuel Basilio is a senior who will graduate in spring 2015 with a Bachelor of Science in Entrepreneurship. He is a co- founder of Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle. The product is a drinkable fusion of nearly two-dozen premium natural ingredients designed to improve digestion, blood circulation, muscle tone, immune system and appearance of skin and hair. To learn more about Samuel, go to <a href="http://www.getyuve.com/">www.getyuve.com</a></p></div> <div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I went to Rome, Italy for the spring semester of 2013. Because I am a business student, I took Globalization and Macroeconomics for my major. I also took Photography and Italian classes to enrich my Roman experience. Although I had mentally prepared myself for a culture shock, I still needed to make effort to adapt to a new environment. That was the fun part of the study aboard experience, as I got to live the real Roman life style: tasting the most authentic Italian cuisine and talking to people with completely different cultural backgrounds about almost everything. I also took the opportunity of living in Rome for a semester, to travel around Europe. The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “My Internship at the Rachael Ray Show this fall has been a wonderful experience. As a business major I was nervous going into a production based internship but my classes and experience at MMC had prepared me for it. Working at RR in their production and audience department has opened my eyes to a new kind of business… TV. Being able to work on the set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I am currently preparing for the Certified Public Accounting exam while working full-time as an Energy Analyst at utiliVisor. As an Energy Analyst, I work alongside other analysts and engineers to analyze our clients’ energy consumption patterns and provide personalized advice on increasing their energy efficiency in a profitable manner. I found the work challenging at first because since I had never been exposed to anything pertaining to energy engineering but I’ve realized that the key is to focus on applying the same general analytical skills I learned as an Accounting major. The internships I held at Marymount also helped my tremendously in preparing me for my first full-time job. During my time at Marymount, I volunteered with VITA, interned for a CPA firm, and worked part-time as a Bookkeeping/Clerical Assistant at a museum. Each of these experiences helped me develop professionally and paved the way to my first job. The faculty in the Business department as well as the Career Services office provided the means to access these various opportunities. The College’s small size is truly an asset because it allows each student to interact with the faculty and staff and this is the aspect I appreciated most about Marymount.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I started working onsite at Goldman Sachs the second semester of my sophomore year. I work in the State and Local Tax division on corporate taxes, and am onsite at Goldman Sachs while employed by a third party recruiting company. Through this job experience, I have gained the knowledge to file taxes for multi-state corporations and partnerships in compliance with state and federal tax laws. The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having Marymount in my educational background I have found that I have a very distinctive and valuable set of skills not found among most of my peers.  The liberal arts approach to learning which Marymount offers has given me the ability to approach projects, challenges, and problems with a broadened perspective.  My education has taught me that there are many ways to view an endeavor, whether in my professional or personal life, and that no one way takes precedence and all are valuable.  In addition to this liberal arts way of thinking, I also gained a professional and directive set of skills in Marymount’s business and accounting programs where, at times, there is only one way to solve a problem.  The combination of these two important learning styles and areas of study has given me skills which are highly valued by my employer.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/9812_lauren.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Lauren is a rising senior with a double major in Management and Finance. During the first semester of her junior year, she was a Business Intelligence Intern at the international art auction house, Christie’s. Recently Lauren was offered a Marketing internship position with Mitchell & Titus, LLP, an accounting division of the multinational professional services firm, Ernst & Young.  Lauren will start her internship this summer and complete it at the end of next May in 2016, right before graduation. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/855-jacob-webber"><img src="/live/image/gid/125/width/215/src_region/17,0,168,151/4100_jacob.jpg" alt="Jacob Webber" title="Jacob Webber" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “What did I enjoy most at Marymount? First and foremost would be the faculty of the Business and Accounting Department.  Each member of this team brings forth an unprecedented knowledge base in an array of subject matter. But what separates them from simply being intellects is their pride and love for teaching.  Coupled with the faculty would be the intimate class sizes. Marymount students have the advantage of having small classroom sizes which encourages more student professor interaction, as well as a more enriching study of the subject. Thirdly, I had a wonderful experience interning for Finn Partners PR Firm in their literary sect, MEDIA CONNECT. I developed and planned national Radio, Print, and Television interviews for Business Authors. I was privileged to work with authors such as Dr. Charles Richards, <em>The Psychology of Wealth</em>, and Matthew Bishop, The Economist US Business Editor and New York Bureau Chief, author of <em>In Gold We Trust.</em>”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/855-jacob-webber">Jacob Webber</a></div><div class="lw_profiles_104"><p> Class of 2012, Major in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/9816_harrison_fungphoto.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship, will be interning this summer at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. He looks forward to this exciting opportunity. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielian"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.jpg" alt="Alexandra Kaprielian" title="Alexandra Kaprielian" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielian">Alexandra Kaprielian</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>