Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having Marymount in my educational background I have found that I have a very distinctive and valuable set of skills not found among most of my peers.  The liberal arts approach to learning which Marymount offers has given me the ability to approach projects, challenges, and problems with a broadened perspective.  My education has taught me that there are many ways to view an endeavor, whether in my professional or personal life, and that no one way takes precedence and all are valuable.  In addition to this liberal arts way of thinking, I also gained a professional and directive set of skills in Marymount’s business and accounting programs where, at times, there is only one way to solve a problem.  The combination of these two important learning styles and areas of study has given me skills which are highly valued by my employer.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1309-gabriel-skaarland"><img src="/live/image/gid/125/width/215/9860_gabriel.jpg" alt="Gabriel Skaarland" title="Gabriel Skaarland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Gabriel is a double major in Finance and International Business. He is also a treasurer of Business Analytics Association Club. Gabriel completed his internship at Granberg AS in summer 2015 which included an 8 week trip to Stavanger, Norway.  Gabriel worked on analyzing currency risk exposure, hedging activities, and presenting macroeconomic projections for Granberg AS. Gabriel was also involved in conducting marketing research by creating in-depth questionnaires, collecting responses and utilizing SPSS software to evaluate and present results and suggestions on which direction the company should take in the future. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1309-gabriel-skaarland">Gabriel Skaarland</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. Finance and International Business major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and used real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. Jason interned at NBC his junior year which made a huge impact on his career. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/11740_sindelt.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/9763_yuve.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Samuel Basilio graduated in spring 2015 with a Bachelor of Science in Entrepreneurship. As a senior, Samuel co-founded Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle. The product is a drinkable fusion of nearly two-dozen premium natural ingredients designed to improve digestion, blood circulation, muscle tone, immune system and appearance of skin and hair. To learn more about Samuel, go to <a href="http://www.getyuve.com/">www.getyuve.com</a></p></div> <div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/9817_beatrice.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business. Marymount’s central location and small campus are two of the main advantages that led me to choose this college. New York City offers many job opportunities while small classes allow students to build close relationships with professors who guide students throughout their academic development. The wide range of courses that the Business Management program offers allowed me to learn in depth about many subjects including accounting, marketing, entrepreneurship, and finance, which I selected as my concentration. Besides acquiring an excellent knowledge of the concepts, Marymount also supported me in finding internships, which strengthened my professional and practical skills and helped me discover my passion for the field of finance.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielian"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.jpg" alt="Alexandra Kaprielian" title="Alexandra Kaprielian" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielian">Alexandra Kaprielian</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “For anyone considering attending Marymount, I would highly recommend choosing a Business major; the faculty members in the Business division are excellent and the courses are challenging. The small class sizes, the faculty expertise and the myriad opportunities that the Business department has to offer is invaluable for any student looking to expand their skill set and pursue a rewarding career.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/9812_lauren.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Lauren is a double major in Management and Finance. During the first semester of her junior year, Lauren was a Business Intelligence Intern at Christie’s, the international art auction house. The following semester, Lauren was offered a Marketing internship position with Mitchell & Titus, LLP, an accounting division of the multinational professional services firm, Ernst & Young. As a graduating senior, Lauren has taken on the position of Human Resources Recruitment Manager at <em>Ideasmyth,</em> a creative communications coaching and branding consultancy firm. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/12325_alyssa.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> <em>As a graduating senior, Alyssa is interning in the ShopBAZAAR department at Harper’s Bazaar as the Special Projects intern. Through an editorial vision, she helps bring to life various street style and Instagram photo shoots for sponsors of BAZAAR. Along with street styling, she helps execute clever content marketing programs with BAZAAR’s advertisers.</em></p><p>  </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/843-dominique-studer"><img src="/live/image/gid/125/width/215/src_region/119,0,603,483/4863_dominique_studer-_photo.jpg" alt="Dominique Studer" title="Dominique Studer" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> The Business Management Program at Marymount Manhattan College has given me the resources and knowledge to succeed. Through various core classes and electives, it prepared me well for Wall Street and the volatile global market. I graduated in 2011 with a degree in Business Management, concentration in Marketing and minor in Hispanic Studies.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/843-dominique-studer">Dominique Studer</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/9939_katelyn_kelly.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ”My biggest project was working on  market week for fashion buyers. I have been able to assist the VP of Sales at <em>Elizabeth and James</em> in the new showroom!” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/9897_james_matson_4738.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> James graduated with a B.A. in Business with an Economics concentration and a B.A. in International Studies, as well as a minor in Asian Studies. James interned in the Chinese Works of Art department at Christie’s auction house as a senior and spent one summer semester studying abroad in China supported by the Eisner Scholarship. The Eisner Scholarship at Marymount Manhattan College was endowed by Edgar and Lucy Eisner and is intended to foster serious study of economic issues by attending an educational institution in Europe or Asia.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1517-brooke-czoski"><img src="/live/image/gid/125/width/215/12287_brookeczoskiheadshot.jpg" alt="Brooke Czoski" title="Brooke Czoski" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> The professors at MMC are what really made my experience enjoyable. The passion, dedication, and expertise that they projected created an environment where everyone wanted to succeed. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1517-brooke-czoski">Brooke Czoski</a></div><div class="lw_profiles_104"><p> 2015, BS Marketing</p><p> Minor: Fashion Studies</p></div>