Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/11531_kylies_picture.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> <em>Interning at Harper’s Bazaar is an incredible experience. Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em> </em></p></div> <div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1433-claudia-esber"><img src="/live/image/gid/125/width/215/11530_cludia_picture.jpg" alt="Claudia Esber" title="Claudia Esber" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “There is no explanation for the feeling when the lights and cameras are all around you, and the presence of the brilliant Dr. Oz!    </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1433-claudia-esber">Claudia Esber</a></div><div class="lw_profiles_104"><p> 2016, BA Business with Media and Arts concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The amazing classes taught by brilliant professors gave me the knowledge needed to step into a full-time role at a company. Furthermore, the fact that the college was in NYC made me independent, courageous, and open-minded. Being an RA (Resident Advisor) developed my communication, organization, and prioritization skills, which are crucial to my current role. Also, the peer-to-peer relationships that I developed with my professors gave me the confidence and support for the future.” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielian"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.jpg" alt="Alexandra Kaprielian" title="Alexandra Kaprielian" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielian">Alexandra Kaprielian</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/10159_christina_photo.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The main reason I wanted to come to MMC was to ensure that my college experience would enable the use of New York City as my campus.  I also knew that I wanted a small and tight-knit community to fall back on in the midst of this huge and overwhelming city.  That is exactly what Marymount gives to students. The small class sizes, close relationships between students and faculty and staff, hands-on experiences, and opportunities to get involved are immense. This campus really provides a well-rounded and community-oriented educational experience for students.” </p><p>  </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/9812_lauren.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Lauren is a double major in Management and Finance. During the first semester of her junior year, Lauren was a Business Intelligence Intern at Christie’s, the international art auction house. The following semester, Lauren was offered a Marketing internship position with Mitchell & Titus, LLP, an accounting division of the multinational professional services firm, Ernst & Young. As a graduating senior, Lauren has taken on the position of Human Resources Recruitment Manager at <em>Ideasmyth,</em> a creative communications coaching and branding consultancy firm. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “My Internship at the Rachael Ray Show this fall has been a wonderful experience. As a business major I was nervous going into a production based internship but my classes and experience at MMC had prepared me for it. Working at RR in their production and audience department has opened my eyes to a new kind of business… TV. Being able to work on the set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div> <div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/843-dominique-studer"><img src="/live/image/gid/125/width/215/src_region/119,0,603,483/4863_dominique_studer-_photo.jpg" alt="Dominique Studer" title="Dominique Studer" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> The Business Management Program at Marymount Manhattan College has given me the resources and knowledge to succeed. Through various core classes and electives, it prepared me well for Wall Street and the volatile global market. I graduated in 2011 with a degree in Business Management, concentration in Marketing and minor in Hispanic Studies.</p></div> <div class="lw_profiles_name"><a href="/live/profiles/843-dominique-studer">Dominique Studer</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having worked as an intern in the Chinese Works of Art department at Christie’s auction house since July 2013, I have found my experience there extremely relevant alongside my undergraduate studies at Marymount Manhattan. I am a senior with a double major in Business Economics and International Studies, minoring in Asian Studies. My course work in Mandarin language and Chinese literature and history at Marymount has proved extremely relevant to the work I do at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art that I assist in.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I went to Rome, Italy for the spring semester of 2013. Because I am a business student, I took Globalization and Macroeconomics for my major. I also took Photography and Italian classes to enrich my Roman experience. Although I had mentally prepared myself for a culture shock, I still needed to make effort to adapt to a new environment. That was the fun part of the study aboard experience, as I got to live the real Roman life style: tasting the most authentic Italian cuisine and talking to people with completely different cultural backgrounds about almost everything. I also took the opportunity of living in Rome for a semester, to travel around Europe. The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street!  I work with a team of other dedicated professionals, and our mission is to assist domestic investors in retrieving excess tax withholding on investment income earned internationally.  With so much to learn and strict deadlines, there is never a dull moment.  I can honestly say I love my job!  My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having Marymount in my educational background I have found that I have a very distinctive and valuable set of skills not found among most of my peers.  The liberal arts approach to learning which Marymount offers has given me the ability to approach projects, challenges, and problems with a broadened perspective.  My education has taught me that there are many ways to view an endeavor, whether in my professional or personal life, and that no one way takes precedence and all are valuable.  In addition to this liberal arts way of thinking, I also gained a professional and directive set of skills in Marymount’s business and accounting programs where, at times, there is only one way to solve a problem.  The combination of these two important learning styles and areas of study has given me skills which are highly valued by my employer.”</p></div> <div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> In summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.</p><p>  </p></div> <div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/11525_makuta_1.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations.  The business faculty transcended the confines of the classroom setting, and became cherished mentors long after I graduated. </p></div> <div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>