Marymount Manhattan

Department of Business

Requirements

Major: MARKETING 
Major: 54 Credits B.S.
General Education: 42 Credits
Elective Credits: 24 Credits

BUSINESS MANAGEMENT CORE:

BUS 100 The Contemporary Workplace (3)
BUS 210 Marketing (3)
ECO 210 Principles of Macroeconomics (3)
ECO 213 Principles of Microeconomics (3)
ACCT 215 Principles of Accounting I   (3)
ACCT 217 Principles of Accounting II (3)
BUS 224 Statistics for Business (3)
BUS 277 The Legal Environment of Business (3)
BUS 309 Financial Management (3)
BUS 316 Organizational Behavior (3)
IT 330 Business Management & Information Technology (3)
BUS 403 Strategic Management (3)   

Marketing  (18 credits, 3 required courses and 3 electives)

Required Courses:
BUS 335 Interactive Marketing Using the Web (3)
BUS 345  Marketing Research (3)
BUS 378 Consumer Behavior (3)
Electives: Choose 3 of the following
BUS 207 Entrepreneurship (3)
BUS 232 Advertising (3)
BUS 293 Public Relations (3)
BUS 313 Sales Management (3)
BUS 351 International Business (3) 
BUS 352 International Marketing (3)

NOTES:

  • Marketing Majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE credits must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.