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Department of
Business

Concentration: Advertising & Promotion

With courses such as Digital Marketing and International Marketing, your curriculum will prepare you to work in a wide variety of careers at the cutting edge both nationally and globally. You will meet with successful alumni and complete meaningful internships with brands and productions like Madison Square Garden, Macy’s, and Christie’s Auction House, even as you build a strong foundation in business.  Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or digital marketing.

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty adviser.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.

REQUIREMENTS FOR THE CONCENTRATION IN Advertising and promotion

ECO 213 Principles of Microeconomics  3
BUS 277 Legal Environment of Business 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
ACCT 217 Principles of Accounting II  3
ACCT 324 Managerial Accounting  3
ECO 210 Principles of Macroeconomics  3
BUS/ECO 351 International Business 3
BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion  3
BUS 303 Business Law II 3
BUS 313 Sales Management 3
BUS/COMM 306 Advertising & Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

 


Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1517-brooke-czoski"><img src="/live/image/gid/125/width/215/src_region/0,0,1463,1463/12287_brookeczoskiheadshot.rev.1457019601.jpg" alt="Brooke Czoski" title="Brooke Czoski" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The professors at MMC are what really made my experience enjoyable. The passion, dedication, and expertise that they projected created an environment where everyone wanted to succeed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1517-brooke-czoski">Brooke Czoski</a></div><div class="lw_profiles_104"><p> 2015, BS Marketing</p><p> Minor: Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/src_region/0,0,1238,1650/9816_harrison_fungphoto.rev.1472490810.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> In his senior year, Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship completed a summer internship at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. </p></div><div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.rev.1472490810.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2284-brenelle-braganza"><img src="/live/image/gid/125/width/215/src_region/0,0,1280,1280/16627_IMG_9516_2.rev.1518560484.JPG" alt="Brenelle Braganza" title="Brenelle Braganza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Hi!  I’m Brenelle Braganza, class of 2019. I’m currently a junior, triple majoring in Entrepreneurship, Finance and Marketing, and minoring in Accounting and Economics.  At MMC, I am involved in diverse extracurricular activities on campus, including the following positions: Treasurer of the Student Government Association (SGA); President of Unbranded (Fashion Marketing Association); the Vice- President of Global Citizen Society; Cultural Peer Mentor and Peer Leader for the NYC Seminar.</p></div><div class="lw_profiles_name"><a href="/live/profiles/2284-brenelle-braganza">Brenelle Braganza</a></div><div class="lw_profiles_104"><p> Class of 2019, Majors: Entrepreneurship, Finance, Marketing</p><p> Minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1362-emily-garcia"><img src="/live/image/gid/125/width/215/src_region/0,0,268,396/10876_emily_garcia_picture.rev.1472490809.jpg" alt="Emily Garcia" title="Emily Garcia" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><strong>“Emily Garcia</strong>, was awarded the prestigious Watson fellowship as a rising sophomore.</p><p> As a Junior, Emily received the Benjamin A. Gilman International Award. “</p><p><strong> </strong></p><p><strong> </strong></p></div><div class="lw_profiles_name"><a href="/live/profiles/1362-emily-garcia">Emily Garcia</a></div><div class="lw_profiles_104"><p> Class of 2017, International Business Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2072-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,1000/15810_umbra-institute--marymount-manhattan-in-italy_flores_lo-res.rev.1500668583.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Being a liberal arts school, they don’t want you to just study for your specific Major, they want you to explore and learn from other things,” explained Sindelt before describing the study abroad office as being helpful and encouraging. As a result, she feels she has been able to take an interdisciplinary approach to her education, enabling her to confidently relate to people of diverse backgrounds. In conclusion, Sindelt shared that she felt Marymount Manhattan played a significant role in her decision to go abroad. She now feels more prepared for her future career in the business field.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2072-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major with concentration in Media and Arts Management</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,0,178,565/10159_christina_photo.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The main reason I wanted to come to MMC was to ensure that my college experience would enable the use of New York City as my campus.  I also knew that I wanted a small and tight-knit community to fall back on in the midst of this huge and overwhelming city.  That is exactly what Marymount gives to students. The small class sizes, close relationships between students and faculty and staff, hands-on experiences, and opportunities to get involved are immense. This campus really provides a well-rounded and community-oriented educational experience for students.” </em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie graduated with a double major in Management and Marketing.</p></div><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2030-rachel-summers"><img src="/live/image/gid/125/width/215/src_region/0,0,482,683/15077_image1.rev.1493228396.jpg" alt="Rachel Summers" title="Rachel Summers" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Rachel truly appreciated Marymount Manhattan College for its knowledgeable professors and variety of programs that have helped her further her goals in business and in acting.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2030-rachel-summers">Rachel Summers</a></div><div class="lw_profiles_104"><p> Class of 2016, Double major in International Business and Marketing</p><p> Minors in Accounting and Theatre Arts</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.rev.1472490809.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street! </em></p><p><em>My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1681-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/0,0,470,605/13562_11518_austin_2.rev.1466619234.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I graduated with a BS in Marketing in February 2014 and I absolutely loved the business program at Marymount Manhattan College. The professors were the best part of the program; the individual attention they provided was unique and I still keep in touch with many of them.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1681-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> BS Marketing, 2014</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1643-kristina-aasheim"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1365/13037_kristina_aasheim.rev.1461611474.jpg" alt="Kristina Aasheim" title="Kristina Aasheim" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ” I can say that my studies and my internship have prepared me well for a career. “</p></div><div class="lw_profiles_name"><a href="/live/profiles/1643-kristina-aasheim">Kristina Aasheim</a></div><div class="lw_profiles_104"><p> Double major: Business and Theatre Arts, 2016</p><p> Minor: Musical Theatre</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,722/11740_sindelt.rev.1472490809.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/src_region/0,0,1927,1872/11531_kylies_picture.rev.1472490809.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em>“</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>