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Department of
Business

Concentration: Advertising & Promotion

With courses such as Digital Marketing and International Marketing, your curriculum will prepare you to work in a wide variety of careers at the cutting edge both nationally and globally. You will meet with successful alumni and complete meaningful internships with brands and productions like Madison Square Garden, Macy’s, and Christie’s Auction House, even as you build a strong foundation in business.  Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or digital marketing.

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty adviser.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.

REQUIREMENTS FOR THE CONCENTRATION IN Advertising and promotion

ECO 213 Principles of Microeconomics  3
BUS 277 Legal Environment of Business 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
ACCT 217 Principles of Accounting II  3
ACCT 324 Managerial Accounting  3
ECO 210 Principles of Macroeconomics  3
BUS/ECO 351 International Business 3
BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion  3
BUS 303 Business Law II 3
BUS 313 Sales Management 3
BUS/COMM 306 Advertising & Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

 


Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Having worked as an intern in the Chinese Works of Art department at Christie’s auction house,  I found my experience extremely relevant as it complemented my undergraduate studies at Marymount Manhattan. Graduating with a double major in Business Economics and International Studies, and a minor in Asian Studies, my course work in Mandarin language and Chinese literature, business and history at Marymount has proved extremely relevant to the work I did at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2283-camille-lagrua"><img src="/live/image/gid/125/width/215/src_region/0,0,2142,3200/16625_Camille_Senior_Photo.rev.1518559486.jpg" alt="Camille LaGrua" title="Camille LaGrua" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p>  In the fall of 2017, Camille interned with the fashion magazine and luxury accessories e-commerce website: <em>Editorialist</em>. At <em>Editorialist</em>, the interns were given a large amount of responsibility right away, so Camille got to see the all inner workings of how a magazine and e-commerce site are run.</p></div><div class="lw_profiles_name"><a href="/live/profiles/2283-camille-lagrua">Camille LaGrua</a></div><div class="lw_profiles_104"><p> Business with concentration in Fashion Marketing, Class of 2020</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2285-kathryn-grubb"><img src="/live/image/gid/125/width/215/src_region/0,0,1080,810/16628_16992032_1357845027630908_7674796536310894653_o.rev.1518562312.jpg" alt="Kathryn Grubb" title="Kathryn Grubb" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> My semester abroad at Seoul, South Korea is one of the most exciting, treasured experiences of my life. I had the opportunity to visit ancient Korean temples, explore a nearly deserted island, learn a new language,and gain a broader understanding of the world and the diverse people living in it.</p><p> On top of the classes I took on Korean culture, communications, politics, and more, every single day was a learning experience. I never thought I would feel so proud and excited to successfully order a cup of coffee by myself! </p></div><div class="lw_profiles_name"><a href="/live/profiles/2285-kathryn-grubb">Kathryn Grubb</a></div><div class="lw_profiles_104"><p> Kathryn Grubb, Class of 2019, Major in Marketing</p><p> Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1368,1368/9939_katelyn_kelly.rev.1472490810.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ”My biggest project was working on  market week for fashion buyers. I have been able to assist the VP of Sales at <em>Elizabeth and James</em> in the new showroom!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1681-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/0,0,470,605/13562_11518_austin_2.rev.1466619234.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I graduated with a BS in Marketing in February 2014 and I absolutely loved the business program at Marymount Manhattan College. The professors were the best part of the program; the individual attention they provided was unique and I still keep in touch with many of them.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1681-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> BS Marketing, 2014</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/854-brandon-waters"><img src="/live/image/gid/125/width/215/src_region/20,26,193,199/4099_brandon.rev.1472490809.jpg" alt="Brandon Waters" title="Brandon Waters" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “There’s no better city to be in for business majors. The people I was able to surround myself with, the internships I was able to attain, and the accessibility were all invaluable. MMC takes ‘NYC as your campus’ seriously, and I always felt supported in learning outside of the 71<sup>st</sup> street campus. “</p></div><div class="lw_profiles_name"><a href="/live/profiles/854-brandon-waters">Brandon Waters</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2034-solenne-ndouongo"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1536/15146_img_1524.rev.1493751473.jpg" alt="Solenne Ndouongo" title="Solenne Ndouongo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Interning at THP was my first experience in the workplace and it taught me about different ways to help the financially needy. The THP organization serves many countries in Africa, Asia and South America. Since French is my first language, I was able to speak directly with collaborators from Africa as a translator for important meetings, which provided me with insights into the workplace and networking.</p><p> Move to Empower provided me with greater responsibility as it was a new entity, and still in the process of formation.  It gave me the opportunity to experience how finance and accounting play a crucial role in the creation of an organization.  </p></div><div class="lw_profiles_name"><a href="/live/profiles/2034-solenne-ndouongo">Solenne Ndouongo</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance major and Accounting minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/src_region/0,0,640,1136/9812_lauren.rev.1472490810.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Lauren graduated with a double major in Management and Finance.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.rev.1472490809.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street! </em></p><p><em>My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/src_region/0,0,1238,1650/9816_harrison_fungphoto.rev.1472490810.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> In his senior year, Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship completed a summer internship at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. </p></div><div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.rev.1472490809.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The amazing classes taught by brilliant professors gave me the knowledge needed to step into a full-time role at a company. Furthermore, the fact that the college was in NYC made me independent, courageous, and open-minded. Being an RA (Resident Advisor) developed my communication, organization, and prioritization skills, which are crucial to my current role. Also, the peer-to-peer relationships that I developed with my professors gave me the confidence and support for the future.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1481-caela-collins"><img src="/live/image/gid/125/width/215/src_region/0,0,606,736/11739_caela.rev.1472490809.jpg" alt="Caela Collins" title="Caela Collins" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Before interning at The Oprah Magazine, I interned for small companies. This was my first glimpse into the Corporate world; I must say I loved it. I was able to make so many great long- standing relationships and learn the ins and outs of the publishing industry. A tip of advice that I would give to anyone is to always make yourself visible by being good at your job, meet as many people as you can in different departments, and be yourself! People like helping those who show ambition and genuine interest in learning the business so ask lots of questions. This was a great experience and I took away great memories!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1481-caela-collins">Caela Collins</a></div><div class="lw_profiles_104"><p> 2016, Business Major</p><p> Minors in Studio Art and Communications</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1362-emily-garcia"><img src="/live/image/gid/125/width/215/src_region/0,0,268,396/10876_emily_garcia_picture.rev.1472490809.jpg" alt="Emily Garcia" title="Emily Garcia" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><strong>“Emily Garcia</strong>, was awarded the prestigious Watson fellowship as a rising sophomore.</p><p> As a Junior, Emily received the Benjamin A. Gilman International Award. “</p><p><strong> </strong></p><p><strong> </strong></p></div><div class="lw_profiles_name"><a href="/live/profiles/1362-emily-garcia">Emily Garcia</a></div><div class="lw_profiles_104"><p> Class of 2017, International Business Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1643-kristina-aasheim"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1365/13037_kristina_aasheim.rev.1461611474.jpg" alt="Kristina Aasheim" title="Kristina Aasheim" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ” I can say that my studies and my internship have prepared me well for a career. “</p></div><div class="lw_profiles_name"><a href="/live/profiles/1643-kristina-aasheim">Kristina Aasheim</a></div><div class="lw_profiles_104"><p> Double major: Business and Theatre Arts, 2016</p><p> Minor: Musical Theatre</p></div>