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Department of
Business

Concentration: Advertising & Promotion

With courses such as Digital Marketing and International Marketing, your curriculum will prepare you to work in a wide variety of careers at the cutting edge both nationally and globally. You will meet with successful alumni and complete meaningful internships with brands and productions like Madison Square Garden, Macy’s, and Christie’s Auction House, even as you build a strong foundation in business.  Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or digital marketing.

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty adviser.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.

REQUIREMENTS FOR THE CONCENTRATION IN Advertising and promotion

ECO 213 Principles of Microeconomics  3
BUS 277 Legal Environment of Business 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
ACCT 217 Principles of Accounting II  3
ACCT 324 Managerial Accounting  3
ECO 210 Principles of Macroeconomics  3
BUS/ECO 351 International Business 3
BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion  3
BUS 303 Business Law II 3
BUS 313 Sales Management 3
BUS/COMM 306 Advertising & Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

 


Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.rev.1472490809.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Being able to work on the Rachael Ray show set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.rev.1472490809.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The amazing classes taught by brilliant professors gave me the knowledge needed to step into a full-time role at a company. Furthermore, the fact that the college was in NYC made me independent, courageous, and open-minded. Being an RA (Resident Advisor) developed my communication, organization, and prioritization skills, which are crucial to my current role. Also, the peer-to-peer relationships that I developed with my professors gave me the confidence and support for the future.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2285-kathryn-grubb"><img src="/live/image/gid/125/width/215/src_region/0,0,1080,810/16628_16992032_1357845027630908_7674796536310894653_o.rev.1518562312.jpg" alt="Kathryn Grubb" title="Kathryn Grubb" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> My semester abroad at Seoul, South Korea is one of the most exciting, treasured experiences of my life. I had the opportunity to visit ancient Korean temples, explore a nearly deserted island, learn a new language,and gain a broader understanding of the world and the diverse people living in it.</p><p> On top of the classes I took on Korean culture, communications, politics, and more, every single day was a learning experience. I never thought I would feel so proud and excited to successfully order a cup of coffee by myself! </p></div><div class="lw_profiles_name"><a href="/live/profiles/2285-kathryn-grubb">Kathryn Grubb</a></div><div class="lw_profiles_104"><p> Kathryn Grubb, Class of 2019, Major in Marketing</p><p> Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2072-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,1000/15810_umbra-institute--marymount-manhattan-in-italy_flores_lo-res.rev.1500668583.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Being a liberal arts school, they don’t want you to just study for your specific Major, they want you to explore and learn from other things,” explained Sindelt before describing the study abroad office as being helpful and encouraging. As a result, she feels she has been able to take an interdisciplinary approach to her education, enabling her to confidently relate to people of diverse backgrounds. In conclusion, Sindelt shared that she felt Marymount Manhattan played a significant role in her decision to go abroad. She now feels more prepared for her future career in the business field.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2072-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major with concentration in Media and Arts Management</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2071-steffany-franco"><img src="/live/image/gid/125/width/215/src_region/0,0,1638,2048/15809_steffany_pic.rev.1500667581.jpg" alt="Steffany Franco" title="Steffany Franco" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I was accepted at a very competitive program at the Olin Business School at Washington University in St. Louis. I am in the Master of Finance Program on the Corporate Finance and Investments track where I was also offered a generous scholarship. In addition, I was accepted to University of Edinburgh, Pepperdine University and University of Rochester (with a 75% scholarship). </em></p><p><em>I cannot be more grateful for the entire experience and support Marymount has offered me!”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2071-steffany-franco">Steffany Franco</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major</p><p> Minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2045-anika-ferdoash"><img src="/live/image/gid/125/width/215/src_region/0,0,220,233/15493_15138_anika.rev.1497288971.jpg" alt="Anika Ferdoash" title="Anika Ferdoash" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The one thing you will never get back is your time. Utilize every minute you have doing what you love and fill the gaps in your schedule productively. Assessing the purpose of each activity you partake in will help you determine what you need to prioritize for your greater goal. While you keep yourself busy, do not forget to take breaks. Balance is key when it comes to efficiency.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2045-anika-ferdoash">Anika Ferdoash</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Finance and International Business</p><p> Double minor in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.rev.1472490810.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2073-madison-arend"><img src="/live/image/gid/125/width/215/src_region/0,0,350,331/15812_madison_arend_pic.rev.1500669615.jpg" alt="Madison Arend" title="Madison Arend" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I worked at the DMA Showroom assisting designers for the clothing brand, Love Sam.This internship has given me a better insight to what it is like to create and produce a clothing line.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/2073-madison-arend">Madison Arend</a></div><div class="lw_profiles_104"><p> Class of 2020, Business major with concentration in Fashion Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.rev.1472490809.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Above all else, I would strongly advice working closely with Marymount’s faculty who all bring very valuable real world knowledge to the classroom.  My relationships with faculty throughout my time at Marymount became paramount to my success as a student and now as a working professional.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1308-oliviana-bailey"><img src="/live/image/gid/125/width/215/src_region/0,0,827,827/9859_oliviana.rev.1472490810.jpg" alt="Oliviana Bailey" title="Oliviana Bailey" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Graduating with a degree in business with a concentration in leadership, Oliviana interned and studied abroad to complement her studies. After graduation, Oliviana accepted a position at the Justice Accelerator at the Hague, Netherlands.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1308-oliviana-bailey">Oliviana Bailey</a></div><div class="lw_profiles_104"><p> Class of 2016, Business major,Leadership concentration </p><p> Minors in Accounting and Philosophy </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2518-mary-schlaff"><img src="/live/image/gid/125/width/215/src_region/0,0,282,361/17766_Mary_Schlaff.rev.1527607128.jpg" alt="Mary Schlaff" title="Mary Schlaff" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> I am thrilled that I was able to land an Internship with Franklin Templeton Investments this summer. This past year, as president of the Marymount Business Association, I have been engaged in arranging special career events on campus to give all students more opportunities to meet alumni and industry professionals and it has been so rewarding!   I am truly proud to be a Griffin! </p></div><div class="lw_profiles_name"><a href="/live/profiles/2518-mary-schlaff">Mary Schlaff</a></div><div class="lw_profiles_104"><p> Class of 2019, Finance Major with minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1681-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/0,0,470,605/13562_11518_austin_2.rev.1466619234.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I graduated with a BS in Marketing in February 2014 and I absolutely loved the business program at Marymount Manhattan College. The professors were the best part of the program; the individual attention they provided was unique and I still keep in touch with many of them.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1681-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> BS Marketing, 2014</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/src_region/0,0,640,640/11525_makuta_1.rev.1472490809.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations.  The business faculty transcended the confines of the classroom setting, and became cherished mentors long after I graduated. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielan"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.rev.1472490809.jpg" alt="Alexandra Kaprielan" title="Alexandra Kaprielan" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielan">Alexandra Kaprielan</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>