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Department of
Business

Concentration: Fashion Marketing

Study the fashion industry in its native environment with all the resources and support that MMC provides.

Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom. It is where you’ll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior.

Your education will include attending runway shows, meeting up and coming designers, and internships with brands like Michael Kors and Versace.

Whatever your ambition, we’ll help you get your start in the fashion capital of the world. 

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece

REQUIREMENTS FOR THE CONCENTRATION IN fashion marketing

BUS 225: The Business of Fashion  3
BUS 207 Entrepreneurship 3
BUS 277 Legal Environment of Business  3
ECO 213 Microeconomics  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
AIP 342 Fashion, History and Society  3
ART 210 Digital Imaging I  3
ART 237 Graphic Design I  3
BUS 313 Sales Management 3
BUS/COMM 232 Advertising 3
BUS 293 Public Relations  3
BUS/COMM 306 Advertising and Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing 3
COMM 225 New Media Techniques 3
COMM 333 Fashion, Media and Culture  3
DANC 230 Costume of Dance 3
JOUR 316 Fashion Journalism  3
THTR 266 Costume Construction  3
THTR 303 Costume Design I 3

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2034-solenne-ndouongo"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1536/15146_img_1524.rev.1493751473.jpg" alt="Solenne Ndouongo" title="Solenne Ndouongo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Interning at THP was my first experience in the workplace and it taught me about different ways to help the financially needy. The THP organization serves many countries in Africa, Asia and South America. Since French is my first language, I was able to speak directly with collaborators from Africa as a translator for important meetings, which provided me with insights into the workplace and networking.</p><p> Move to Empower provided me with greater responsibility as it was a new entity, and still in the process of formation.  It gave me the opportunity to experience how finance and accounting play a crucial role in the creation of an organization.  </p></div><div class="lw_profiles_name"><a href="/live/profiles/2034-solenne-ndouongo">Solenne Ndouongo</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance major and Accounting minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Having worked as an intern in the Chinese Works of Art department at Christie’s auction house,  I found my experience extremely relevant as it complemented my undergraduate studies at Marymount Manhattan. Graduating with a double major in Business Economics and International Studies, and a minor in Asian Studies, my course work in Mandarin language and Chinese literature, business and history at Marymount has proved extremely relevant to the work I did at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2042-yu-lu"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15488_yu_lu.rev.1497033455.jpg" alt="Yu Lu" title="Yu Lu" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I came to Marymount by coincidence. But the benefits I have obtained studying business and finance at MMC far exceeded my expectations. The small class size allows professors to pay more individual attention when necessary. Needless to say, the faculty here really strive to provide the best learning experience and networking opportunities.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2042-yu-lu">Yu Lu</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major, Economics Minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1481-caela-collins"><img src="/live/image/gid/125/width/215/src_region/0,0,606,736/11739_caela.rev.1472490809.jpg" alt="Caela Collins" title="Caela Collins" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Before interning at The Oprah Magazine, I interned for small companies. This was my first glimpse into the Corporate world; I must say I loved it. I was able to make so many great long- standing relationships and learn the ins and outs of the publishing industry. A tip of advice that I would give to anyone is to always make yourself visible by being good at your job, meet as many people as you can in different departments, and be yourself! People like helping those who show ambition and genuine interest in learning the business so ask lots of questions. This was a great experience and I took away great memories!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1481-caela-collins">Caela Collins</a></div><div class="lw_profiles_104"><p> 2016, Business Major</p><p> Minors in Studio Art and Communications</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie graduated with a double major in Management and Marketing.</p></div><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/src_region/0,0,504,800/9817_beatrice.rev.1472490810.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.rev.1472490809.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and used real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. Jason interned at NBC his junior year which made a huge impact on his career. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1681-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/0,0,470,605/13562_11518_austin_2.rev.1466619234.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I graduated with a BS in Marketing in February 2014 and I absolutely loved the business program at Marymount Manhattan College. The professors were the best part of the program; the individual attention they provided was unique and I still keep in touch with many of them.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1681-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> BS Marketing, 2014</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/src_region/0,0,640,640/11525_makuta_1.rev.1472490809.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations.  The business faculty transcended the confines of the classroom setting, and became cherished mentors long after I graduated. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2043-bruce-zhou"><img src="/live/image/gid/125/width/215/src_region/0,0,404,381/15490_bruce.rev.1497035090.jpg" alt="Bruce Zhou" title="Bruce Zhou" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I really enjoyed my time at MMC because I fully utilized my time at school and learned as much as possible, even as I worked and gained experience.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2043-bruce-zhou">Bruce Zhou</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Finance and International Business</p><p> Double minor in Economics and Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.rev.1472490809.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2045-anika-ferdoash"><img src="/live/image/gid/125/width/215/src_region/0,0,220,233/15493_15138_anika.rev.1497288971.jpg" alt="Anika Ferdoash" title="Anika Ferdoash" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The one thing you will never get back is your time. Utilize every minute you have doing what you love and fill the gaps in your schedule productively. Assessing the purpose of each activity you partake in will help you determine what you need to prioritize for your greater goal. While you keep yourself busy, do not forget to take breaks. Balance is key when it comes to efficiency.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2045-anika-ferdoash">Anika Ferdoash</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Finance and International Business</p><p> Double minor in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,722/11740_sindelt.rev.1472490809.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/src_region/0,0,130,130/9763_yuve.rev.1472490810.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> As a senior, Samuel co-founded Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle.</p></div><div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major: Entrepreneurship</p></div>