Study the fashion industry in its native environment with all the resources and support that MMC provides.
Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom. It is where you’ll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior.
Your education will include attending runway shows, meeting up and coming designers, and internships with brands like Michael Kors and Versace.
Whatever your ambition, we’ll help you get your start in the fashion capital of the world.
REQUIREMENTS FOR THE BA IN BUSINESS
General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits
THE BUSINESS CORE:
|BUS 100 The Contemporary Workplace||3|
|BUS 210 Marketing||3|
|ACCT 215 Principles of Accounting I||3|
|BUS 316 Organizational Behavior||3|
|IT 330 Business Management & Information Technology||3|
|BUS 403 Strategic Management||3|
NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece
REQUIREMENTS FOR THE CONCENTRATION IN fashion marketing
|BUS 225: The Business of Fashion||3|
|BUS 207 Entrepreneurship||3|
|BUS 277 Legal Environment of Business||3|
|ECO 213 Microeconomics||3|
|BUS 335 Digital Marketing||3|
Choose two of the following courses:
|AIP 342 Fashion, History and Society||3|
|ART 210 Digital Imaging I||3|
|ART 237 Graphic Design I||3|
|BUS 313 Sales Management||3|
|BUS/COMM 232 Advertising||3|
|BUS 293 Public Relations||3|
|BUS/COMM 306 Advertising and Society||3|
|BUS 345 Marketing Research||3|
|BUS 352 International Marketing||3|
|COMM 225 New Media Techniques||3|
|COMM 333 Fashion, Media and Culture||3|
|DANC 230 Costume of Dance||3|
|JOUR 316 Fashion Journalism||3|
|THTR 266 Costume Construction||3|
|THTR 303 Costume Design I||3|