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Department of
Business

Concentration: Fashion Marketing

Study the fashion industry in its native environment with all the resources and support that MMC provides.

Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom. It is where you’ll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior.

Your education will include attending runway shows, meeting up and coming designers, and internships with brands like Michael Kors and Versace.

Whatever your ambition, we’ll help you get your start in the fashion capital of the world. 

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece

REQUIREMENTS FOR THE CONCENTRATION IN fashion marketing

BUS 225: The Business of Fashion  3
BUS 207 Entrepreneurship 3
BUS 277 Legal Environment of Business  3
ECO 213 Microeconomics  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
AIP 342 Fashion, History and Society  3
ART 210 Digital Imaging I  3
ART 237 Graphic Design I  3
BUS 313 Sales Management 3
BUS/COMM 232 Advertising 3
BUS 293 Public Relations  3
BUS/COMM 306 Advertising and Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing 3
COMM 225 New Media Techniques 3
COMM 333 Fashion, Media and Culture  3
DANC 230 Costume of Dance 3
JOUR 316 Fashion Journalism  3
THTR 266 Costume Construction  3
THTR 303 Costume Design I 3

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.rev.1472490809.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“In summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.”</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2073-madison-arend"><img src="/live/image/gid/125/width/215/src_region/0,0,350,331/15812_madison_arend_pic.rev.1500669615.jpg" alt="Madison Arend" title="Madison Arend" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I worked at the DMA Showroom assisting designers for the clothing brand, Love Sam.This internship has given me a better insight to what it is like to create and produce a clothing line.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/2073-madison-arend">Madison Arend</a></div><div class="lw_profiles_104"><p> Class of 2020, Business major with concentration in Fashion Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/847-kirstin-gwirtz"><img src="/live/image/gid/125/width/215/src_region/111,0,741,630/4550_kirstin_photo.rev.1472490809.jpg" alt="Kirstin Gwirtz" title="Kirstin Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>I really liked Marymount’s small class sizes and individual attention received from professors. Both professors and advisors took an interest in your education and wanted to make sure you succeeded while in school and after graduation. Marymount also gave me the opportunity to pursue a double major in business and dance which was a wonderful experience supported by both departments. I also enjoyed having NYC as a campus, where there are so many things to explore and do. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/847-kirstin-gwirtz">Kirstin Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2010, Major in Dance and Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/855-jacob-webber"><img src="/live/image/gid/125/width/215/src_region/17,0,168,151/4100_jacob.rev.1472490809.jpg" alt="Jacob Webber" title="Jacob Webber" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “What did I enjoy most at Marymount? First and foremost would be the faculty of the Business Division  Each member of this team brings forth an unprecedented knowledge base in an array of subject matter. But what separates them from simply being intellects is their pride and love for teaching.  Coupled with the faculty would be the intimate class sizes. Marymount students have the advantage of having small classroom sizes which encourages more student professor interaction, as well as a more enriching study of the subject. Thirdly, I had a wonderful experience interning for Finn Partners PR Firm in their literary sect, MEDIA CONNECT. I developed and planned national Radio, Print, and Television interviews for Business Authors. I was privileged to work with authors such as Dr. Charles Richards, <em>The Psychology of Wealth</em>, and Matthew Bishop, The Economist US Business Editor and New York Bureau Chief, author of <em>In Gold We Trust.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/855-jacob-webber">Jacob Webber</a></div><div class="lw_profiles_104"><p> Class of 2012, Major: Business Management with concentration in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielan"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.rev.1472490809.jpg" alt="Alexandra Kaprielan" title="Alexandra Kaprielan" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielan">Alexandra Kaprielan</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2045-anika-ferdoash"><img src="/live/image/gid/125/width/215/src_region/0,0,220,233/15493_15138_anika.rev.1497288971.jpg" alt="Anika Ferdoash" title="Anika Ferdoash" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The one thing you will never get back is your time. Utilize every minute you have doing what you love and fill the gaps in your schedule productively. Assessing the purpose of each activity you partake in will help you determine what you need to prioritize for your greater goal. While you keep yourself busy, do not forget to take breaks. Balance is key when it comes to efficiency.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2045-anika-ferdoash">Anika Ferdoash</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Finance and International Business</p><p> Double minor in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.rev.1472490809.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Being able to work on the Rachael Ray show set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2042-yu-lu"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15488_yu_lu.rev.1497033455.jpg" alt="Yu Lu" title="Yu Lu" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I came to Marymount by coincidence. But the benefits I have obtained studying business and finance at MMC far exceeded my expectations. The small class size allows professors to pay more individual attention when necessary. Needless to say, the faculty here really strive to provide the best learning experience and networking opportunities.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2042-yu-lu">Yu Lu</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major, Economics Minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/src_region/0,0,504,800/9817_beatrice.rev.1472490810.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2518-mary-schlaff"><img src="/live/image/gid/125/width/215/src_region/0,0,282,361/17766_Mary_Schlaff.rev.1527607128.jpg" alt="Mary Schlaff" title="Mary Schlaff" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> I am thrilled that I was able to land an Internship with Franklin Templeton Investments this summer. This past year, as president of the Marymount Business Association, I have been engaged in arranging special career events on campus to give all students more opportunities to meet alumni and industry professionals and it has been so rewarding!   I am truly proud to be a Griffin! </p></div><div class="lw_profiles_name"><a href="/live/profiles/2518-mary-schlaff">Mary Schlaff</a></div><div class="lw_profiles_104"><p> Class of 2019, Finance Major with minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.rev.1472490809.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“For anyone considering attending Marymount, I would highly recommend choosing a Business major; the faculty members in the Business division are excellent and the courses are challenging. The small class sizes, the faculty expertise and the myriad opportunities that the Business department has to offer is invaluable for any student looking to expand their skill set and pursue a rewarding career.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.rev.1472490809.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1682-tamaki-kern"><img src="/live/image/gid/125/width/215/src_region/0,0,754,640/13578_1604648_582301465179569_442259660_n.rev.1467053700.jpg" alt="Tamaki Kern" title="Tamaki Kern" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“A week after graduating with a BS in International Business and an Economics minor, I joined UBS in their Wealth Management division in Weehawken, NJ.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1682-tamaki-kern">Tamaki Kern</a></div><div class="lw_profiles_104"><p> 2016, BS International Business</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/src_region/0,0,640,640/11525_makuta_1.rev.1472490809.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations.  The business faculty transcended the confines of the classroom setting, and became cherished mentors long after I graduated. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1308-oliviana-bailey"><img src="/live/image/gid/125/width/215/src_region/0,0,827,827/9859_oliviana.rev.1472490810.jpg" alt="Oliviana Bailey" title="Oliviana Bailey" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Graduating with a degree in business with a concentration in leadership, Oliviana interned and studied abroad to complement her studies. After graduation, Oliviana accepted a position at the Justice Accelerator at the Hague, Netherlands.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1308-oliviana-bailey">Oliviana Bailey</a></div><div class="lw_profiles_104"><p> Class of 2016, Business major,Leadership concentration </p><p> Minors in Accounting and Philosophy </p></div>