Department of

Concentration: Fashion Marketing

Study the fashion industry in its native environment with all the resources and support that MMC provides.

Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom. It is where you’ll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior.

Your education will include attending runway shows, meeting up and coming designers, and internships with brands like Michael Kors and Versace.

Whatever your ambition, we’ll help you get your start in the fashion capital of the world. 


General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits


 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece


BUS 225: The Business of Fashion  3
BUS 207 Entrepreneurship 3
BUS 277 Legal Environment of Business  3
ECO 213 Microeconomics  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
AIP 342 Fashion, History and Society  3
ART 210 Digital Imaging I  3
ART 237 Graphic Design I  3
BUS 313 Sales Management 3
BUS/COMM 232 Advertising 3
BUS 293 Public Relations  3
BUS/COMM 306 Advertising and Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing 3
COMM 225 New Media Techniques 3
COMM 333 Fashion, Media and Culture  3
DANC 230 Costume of Dance 3
JOUR 316 Fashion Journalism  3
THTR 266 Costume Construction  3
THTR 303 Costume Design I 3

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.rev.1472490810.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2073-madison-arend"><img src="/live/image/gid/125/width/215/src_region/0,0,350,331/15812_madison_arend_pic.rev.1500669615.jpg" alt="Madison Arend" title="Madison Arend" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I worked at the DMA Showroom assisting designers for the clothing brand, Love Sam.This internship has given me a better insight to what it is like to create and produce a clothing line.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/2073-madison-arend">Madison Arend</a></div><div class="lw_profiles_104"><p> Class of 2020, Business major with concentration in Fashion Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.rev.1472490809.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2031-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15078_img_7552.rev.1493229748.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Spending a semester abroad was a life changing opportunity. I adjusted to an entirely different culture, enhanced my marketing major and fashion studies minor by taking intriguing courses, and was able to travel to eight other countries.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2031-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.rev.1472490809.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and used real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. Jason interned at NBC his junior year which made a huge impact on his career. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2044-gabby-wright"><img src="/live/image/gid/125/width/215/src_region/0,0,596,894/15491_gabby.rev.1497288248.jpg" alt="Gabby Wright" title="Gabby Wright" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount Manhattan College was amazing and I am so thankful to have received such a wholesome education. I have been praised for my abilities to continuously find work that pertains to my degree, and want to share my love for MMC with anyone who wants to know more!”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2044-gabby-wright">Gabby Wright</a></div><div class="lw_profiles_104"><p> Class of 2102, Major: Business with concentration in Media and Arts Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1308-oliviana-bailey"><img src="/live/image/gid/125/width/215/src_region/0,0,827,827/9859_oliviana.rev.1472490810.jpg" alt="Oliviana Bailey" title="Oliviana Bailey" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Graduating with a degree in business with a concentration in leadership, Oliviana interned and studied abroad to complement her studies. After graduation, Oliviana accepted a position at the Justice Accelerator at the Hague, Netherlands.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1308-oliviana-bailey">Oliviana Bailey</a></div><div class="lw_profiles_104"><p> Class of 2016, Business major,Leadership concentration </p><p> Minors in Accounting and Philosophy </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1682-tamaki-kern"><img src="/live/image/gid/125/width/215/src_region/0,0,754,640/13578_1604648_582301465179569_442259660_n.rev.1467053700.jpg" alt="Tamaki Kern" title="Tamaki Kern" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“A week after graduating with a BS in International Business and an Economics minor, I joined UBS in their Wealth Management division in Weehawken, NJ.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1682-tamaki-kern">Tamaki Kern</a></div><div class="lw_profiles_104"><p> 2016, BS International Business</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1445-shiva-rajpal"><img src="/live/image/gid/125/width/215/src_region/0,0,960,960/11560_shiva.rev.1472490809.jpg" alt="Shiva Rajpal" title="Shiva Rajpal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” To work in banking and finance in New York, is a dream come true.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1445-shiva-rajpal">Shiva Rajpal</a></div><div class="lw_profiles_104"><p> Class of 2017, an International Business major with a minor in economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1362-emily-garcia"><img src="/live/image/gid/125/width/215/src_region/0,0,268,396/10876_emily_garcia_picture.rev.1472490809.jpg" alt="Emily Garcia" title="Emily Garcia" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><strong>“Emily Garcia</strong>, was awarded the prestigious Watson fellowship as a rising sophomore.</p><p> As a Junior, Emily received the Benjamin A. Gilman International Award. “</p><p><strong> </strong></p><p><strong> </strong></p></div><div class="lw_profiles_name"><a href="/live/profiles/1362-emily-garcia">Emily Garcia</a></div><div class="lw_profiles_104"><p> Class of 2017, International Business Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/src_region/0,0,504,800/9817_beatrice.rev.1472490810.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.rev.1472490810.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City. ”</p></div><div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1309-gabriel-skaarland"><img src="/live/image/gid/125/width/215/src_region/0,0,297,353/9860_gabriel.rev.1472490810.jpg" alt="Gabriel Skaarland" title="Gabriel Skaarland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em> ” During my summer internship, I worked on analyzing currency risk exposure, hedging activities, and presenting macroeconomic projections for Granberg AS. I was also involved in conducting marketing research by creating in-depth questionnaires, collecting responses and utilizing SPSS software to evaluate and present results and suggestions on which direction the company should take in the future. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1309-gabriel-skaarland">Gabriel Skaarland</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. Finance and International Business major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1368,1368/9939_katelyn_kelly.rev.1472490810.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ”My biggest project was working on  market week for fashion buyers. I have been able to assist the VP of Sales at <em>Elizabeth and James</em> in the new showroom!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>