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Department of
Communication and Media Arts

Public Relations and Strategic Communication

Have you imagined managing accounts for a busy PR agency, being part of a communications team at a leading non-profit, or executing media plans at an interactive agency? Here’s your chance to make that happen. 

The Public Relations and Strategic Communication major provides students with the theoretical underpinnings and practical skills necessary for examining strategic message construction and dissemination within the interpersonal, group, organizational, and public realms.

Students can make the most of their location in the resource-rich and connected city of New York. Industry leading public relations and advertising firms, corporate headquarters, and non-profit organizations are centered in the Big Apple, and welcome students looking to gain hands-on experience in the fast-paced world of communications. The major, which is interdisciplinary in nature - covers a range of courses in both communication and business - allowing students to transition into positions including, but not limited to: a creative director, buyer, research analyst, recruiter, advertising executive, publicity manager and media planner.

Requirements for the BA in Public Relations and Strategic Communication

 COMM 104: Interpersonal Communication 

3

 COMM 107: Principles and Theories of Communication

3

 COMM 236: Public Speaking in a Digital Age

3

 COMM 250: Organizational Communication

3

 COMM 218: Public Relations and Strategic Communication

3

 COMM 314: Persuasion

3

COMM 329: Race, Class, and Gender in Media

3

COMM 321: Communication Campaigns*

3

COMM 450: Research Seminar

3


  • TAKE SIX OF THE FOLLOWING COURES (at least three must be at the 300-level)

    COMM 112: Storytelling Across Media

    3

    BUS 210: Marketing

    3

    COMM  225: New Media Techniques

    3

    BUS/COMM 232: Advertising

    3

    COMM 233: Video Field Production

    3

    BUS 293: Public Relations

    3

    COMM 299: Internship/Independent Study

    3

    COMM 321: Communication Campaign*

    3

    COMM 304: Global Media Studies

    3

    BUS 306: Advertising and Society

    3

    COMM 312: Digital Media and Society

    3

    COMM 316: Intercultural Communication

    3

    COMM 325: Interactive Media

    3

    COMM 331: Small Group Communication

    3

    COMM 333: Fashion, Media, and Culture

    3

    BUS 335: Digital Marketing

    3

    COMM 344: Advocacy and Social Movements

    3

    BUS 345: Market Research

    3

    COMM 359: Directing Video

    3

    COMM 395: Media, Law, and Ethics

    3


    * can be repeated with different themes

Students may take up to 15 credits of Internships and Independent Studies combined. A maximum of 3 Internship credits can be applied towards the major. Independent Studies cannot be applied towards the major.


Faces of MMC

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