- <div class="hero" style="background-image: url(/live/image/gid/125/width/1600/height/480/crop/1/25736_9638_p1110590119-6_2.rev.1706137468.jpg)"><div class="hero__container hero__container--flex"><h1 class="hero__title">Fashion Marketing Concentration</h1></div><!-- LW: otherwise show the image caption if a caption exists --><!-- LW: Video comes last so it doesn't break other content --></div>
A fashion brand is as successful as its marketing strategy. Our Fashion Marketing concentration will prepare you to develop and implement effective marketing strategies for fashion goods and services. Experiential-based courses will teach you essential business skills while providing you with real-world experience, allowing you to develop expertise in the business of fashion. Why MMC?
Why Study Fashion Marketing at MMC?
Located in New York City, one of the fashion capitals of the world, MMC’s Fashion Marketing concentration is designed for students who want to combine their passions for fashion and business. This business-focused concentration will prepare you to understand the complexities of the fashion industry. Learn how to develop, market, and distribute fashion products to the right consumer, and how to establish a socially responsible and sustainable business. Your experience will be enriched by guest speakers, client-based projects, and field visits to companies.
What You Will Learn
- You’ll learn foundational principles and professional skills across business disciplines in courses including: Marketing. Organizational Behavior, Strategic Management, Accounting, and Information Technology.
- As a student in the Fashion Marketing concentration, you’ll graduate with: critical thinking skills, problem-solving creativity, cultural competency, and the vision to lead and implement change in the fashion industry.
- You’ll explore the intersection between business and fashion, including courses like: The Business of Fashion, Fashion Marketing and Branding, The Social Psychology of Dress, Global Fashion Business and Supply Chain, Visual Merchandising, Retail Management, and Fashion, History and Society
As I continued to grow and learn throughout my internship, I was able to connect concepts that I have learned in marketing and fashion courses I have taken for the fashion marketing concentration: Fashion Consumer Behavior and the Social Psychology of Dress, and Strategic Management.Kara Connolly ’19
Class of 2019, B.A. in Business with a concentration in Fashion Marketing
MMC’s Fashion Marketing concentration seemed like exactly what I was looking for in a major. After getting to MMC, I never doubted that I made the right choice. I am so grateful for MMC, the city, and the friends I made here. I wouldn’t have traded the experience for anything and I feel confident and well-equipped to go out and make things happen for myself.Hannah Griffee ’21
I feel I learned so much about the print, fashion, and e-commerce industries, and working at Editorialist gave me great insight into what I want to do with my career path.Camille LaGrua ’20
Class of 2020, B.A. in Business with a concentration in Fashion Marketing
Our Business major in the fashion marketing concentration gives you real-world experience in the industries that power NYC —fashion houses, fashion journals, major retailers like Macy’s and Bloomingdale, and more. So you’ll be ready to hit the ground running after you graduate. Below are just a few of the roles and places alumni of this program have landed.
Bring It to the Runway
The business department and the Fashion Marketing Student Association host an annual fashion show. A recent show was produced alongside the Asian Students Association and it celebrated and honored the wide range of cultures in our campus community.