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Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2073-madison-arend"><img src="/live/image/gid/125/width/215/src_region/0,0,350,331/15812_madison_arend_pic.rev.1500669615.jpg" alt="Madison Arend" title="Madison Arend" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2073-madison-arend">Madison Arend</a></div><div class="lw_profiles_104"><p> Class of 2020, Business major with concentration in Fashion Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2034-solenne-ndouongo"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1536/15146_img_1524.rev.1493751473.jpg" alt="Solenne Ndouongo" title="Solenne Ndouongo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2034-solenne-ndouongo">Solenne Ndouongo</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance major and Accounting minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1481-caela-collins"><img src="/live/image/gid/125/width/215/src_region/0,0,606,736/11739_caela.rev.1472490809.jpg" alt="Caela Collins" title="Caela Collins" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1481-caela-collins">Caela Collins</a></div><div class="lw_profiles_104"><p> 2016, Business Major</p><p> Minors in Studio Art and Communications</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2031-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15078_img_7552.rev.1493229748.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2031-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2042-yu-lu"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15488_yu_lu.rev.1497033455.jpg" alt="Yu Lu" title="Yu Lu" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2042-yu-lu">Yu Lu</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major, Economics Minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1517-brooke-czoski"><img src="/live/image/gid/125/width/215/src_region/0,0,1463,1463/12287_brookeczoskiheadshot.rev.1457019601.jpg" alt="Brooke Czoski" title="Brooke Czoski" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1517-brooke-czoski">Brooke Czoski</a></div><div class="lw_profiles_104"><p> 2015, BS Marketing</p><p> Minor: Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2072-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,1000/15810_umbra-institute--marymount-manhattan-in-italy_flores_lo-res.rev.1500668583.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2072-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major with concentration in Media and Arts Management</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/src_region/0,0,1927,1872/11531_kylies_picture.rev.1472490809.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/src_region/0,0,504,800/9817_beatrice.rev.1472490810.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/src_region/0,0,640,640/11525_makuta_1.rev.1472490809.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2071-steffany-franco"><img src="/live/image/gid/125/width/215/src_region/0,0,1638,2048/15809_steffany_pic.rev.1500667581.jpg" alt="Steffany Franco" title="Steffany Franco" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2071-steffany-franco">Steffany Franco</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major</p><p> Minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.rev.1472490809.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1308-oliviana-bailey"><img src="/live/image/gid/125/width/215/src_region/0,0,827,827/9859_oliviana.rev.1472490810.jpg" alt="Oliviana Bailey" title="Oliviana Bailey" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1308-oliviana-bailey">Oliviana Bailey</a></div><div class="lw_profiles_104"><p> Class of 2016, Business major,Leadership concentration </p><p> Minors in Accounting and Philosophy </p></div>