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Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Interactive Marketing Using the Web 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
 BUS 293 Public Relations 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,722/11740_sindelt.rev.1472490809.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1309-gabriel-skaarland"><img src="/live/image/gid/125/width/215/src_region/0,0,297,353/9860_gabriel.rev.1472490810.jpg" alt="Gabriel Skaarland" title="Gabriel Skaarland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em> ” During my summer internship, I worked on analyzing currency risk exposure, hedging activities, and presenting macroeconomic projections for Granberg AS. I was also involved in conducting marketing research by creating in-depth questionnaires, collecting responses and utilizing SPSS software to evaluate and present results and suggestions on which direction the company should take in the future. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1309-gabriel-skaarland">Gabriel Skaarland</a></div><div class="lw_profiles_104"><p> Class of 2016, B.S. Finance and International Business major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/src_region/0,0,640,1136/9812_lauren.rev.1472490810.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Lauren graduated with a double major in Management and Finance.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1368,1368/9939_katelyn_kelly.rev.1472490810.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ”My biggest project was working on  market week for fashion buyers. I have been able to assist the VP of Sales at <em>Elizabeth and James</em> in the new showroom!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1481-caela-collins"><img src="/live/image/gid/125/width/215/src_region/0,0,606,736/11739_caela.rev.1472490809.jpg" alt="Caela Collins" title="Caela Collins" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Before interning at The Oprah Magazine, I interned for small companies. This was my first glimpse into the Corporate world; I must say I loved it. I was able to make so many great long- standing relationships and learn the ins and outs of the publishing industry. A tip of advice that I would give to anyone is to always make yourself visible by being good at your job, meet as many people as you can in different departments, and be yourself! People like helping those who show ambition and genuine interest in learning the business so ask lots of questions. This was a great experience and I took away great memories!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1481-caela-collins">Caela Collins</a></div><div class="lw_profiles_104"><p> 2016, Business Major</p><p> Minors in Studio Art and Communications</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.rev.1472490809.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Above all else, I would strongly advice working closely with Marymount’s faculty who all bring very valuable real world knowledge to the classroom.  My relationships with faculty throughout my time at Marymount became paramount to my success as a student and now as a working professional.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.rev.1472490809.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street! </em></p><p><em>My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1681-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/0,0,470,605/13562_11518_austin_2.rev.1466619234.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I graduated with a BS in Marketing in February 2014 and I absolutely loved the business program at Marymount Manhattan College. The professors were the best part of the program; the individual attention they provided was unique and I still keep in touch with many of them.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1681-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> BS Marketing, 2014</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1310-nicole-marlin"><img src="/live/image/gid/125/width/215/src_region/0,0,1080,1920/9947_professional_photo.rev.1472490810.jpg" alt="Nicole Marlin" title="Nicole Marlin" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a rising junior, Nicole interned at IBM, where she accepted a position after graduation.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1310-nicole-marlin">Nicole Marlin</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Entrepreneurship and Marketing </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Having worked as an intern in the Chinese Works of Art department at Christie’s auction house,  I found my experience extremely relevant as it complemented my undergraduate studies at Marymount Manhattan. Graduating with a double major in Business Economics and International Studies, and a minor in Asian Studies, my course work in Mandarin language and Chinese literature, business and history at Marymount has proved extremely relevant to the work I did at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2044-gabby-wright"><img src="/live/image/gid/125/width/215/src_region/0,0,596,894/15491_gabby.rev.1497288248.jpg" alt="Gabby Wright" title="Gabby Wright" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount Manhattan College was amazing and I am so thankful to have received such a wholesome education. I have been praised for my abilities to continuously find work that pertains to my degree, and want to share my love for MMC with anyone who wants to know more!”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2044-gabby-wright">Gabby Wright</a></div><div class="lw_profiles_104"><p> Class of 2012, Major: Business with concentration in Media and Arts Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/843-dominique-studer"><img src="/live/image/gid/125/width/215/src_region/119,0,603,483/4863_dominique_studer-_photo.rev.1472490809.jpg" alt="Dominique Studer" title="Dominique Studer" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The Business Management Program at Marymount Manhattan College has given me the resources and knowledge to succeed. Through various core classes and electives, it prepared me well for Wall Street and the volatile global market. I graduated in 2011 with a degree in Business Management, concentration in Marketing and minor in Hispanic Studies.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/843-dominique-studer">Dominique Studer</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2283-camille-lagrua"><img src="/live/image/gid/125/width/215/src_region/0,0,2142,3200/16625_Camille_Senior_Photo.rev.1518559486.jpg" alt="Camille LaGrua" title="Camille LaGrua" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p>  In the fall of 2017, Camille interned with the fashion magazine and luxury accessories e-commerce website: <em>Editorialist</em>. At <em>Editorialist</em>, the interns were given a large amount of responsibility right away, so Camille got to see the all inner workings of how a magazine and e-commerce site are run.</p></div><div class="lw_profiles_name"><a href="/live/profiles/2283-camille-lagrua">Camille LaGrua</a></div><div class="lw_profiles_104"><p> Business with concentration in Fashion Marketing, Class of 2020</p></div>