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Department of
Business

B.S. in Marketing

One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.

Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.

You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.

Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication. 

Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ECO 210 Principles of Macroeconomics  3
 ECO 213 Principles of Microeconomics  3
 ACCT 215 Principles of Accounting I  3
 ACCT 217 Principles of Accounting II  3
BUS 224 Statistics for Business  3
BUS 277 The Legal Environment of Business 3
BUS 309 Financial Management  3
BUS 316 Organizational Behavior  3
IT 330 Business Management & Information Technology  3
BUS 403 Strategic Management  3


  Marketing (18 CREDITS)

 BUS 335 Digital Marketing 3
 BUS 345  Marketing Research 3
BUS 378 Consumer Behavior 3
Choose three of the following courses: 
 BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion 3
BUS 232 Advertising 3
 BUS 293 Public Relations 3
BUS 306 Advertising and Society 3
 BUS 313 Sales Management  3
 BUS 351 International Business  3
 BUS 352 International Marketing  3

 

NOTES:

  • Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
  • OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
  • Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
  • A student receiving a grade of D in a required or elective course for the major must repeat the course.

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.rev.1472490810.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2042-yu-lu"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15488_yu_lu.rev.1497033455.jpg" alt="Yu Lu" title="Yu Lu" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I came to Marymount by coincidence. But the benefits I have obtained studying business and finance at MMC far exceeded my expectations. The small class size allows professors to pay more individual attention when necessary. Needless to say, the faculty here really strive to provide the best learning experience and networking opportunities.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2042-yu-lu">Yu Lu</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major, Economics Minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2044-gabby-wright"><img src="/live/image/gid/125/width/215/src_region/0,0,596,894/15491_gabby.rev.1497288248.jpg" alt="Gabby Wright" title="Gabby Wright" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount Manhattan College was amazing and I am so thankful to have received such a wholesome education. I have been praised for my abilities to continuously find work that pertains to my degree, and want to share my love for MMC with anyone who wants to know more!”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2044-gabby-wright">Gabby Wright</a></div><div class="lw_profiles_104"><p> Class of 2012, Major: Business with concentration in Media and Arts Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1481-caela-collins"><img src="/live/image/gid/125/width/215/src_region/0,0,606,736/11739_caela.rev.1472490809.jpg" alt="Caela Collins" title="Caela Collins" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Before interning at The Oprah Magazine, I interned for small companies. This was my first glimpse into the Corporate world; I must say I loved it. I was able to make so many great long- standing relationships and learn the ins and outs of the publishing industry. A tip of advice that I would give to anyone is to always make yourself visible by being good at your job, meet as many people as you can in different departments, and be yourself! People like helping those who show ambition and genuine interest in learning the business so ask lots of questions. This was a great experience and I took away great memories!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1481-caela-collins">Caela Collins</a></div><div class="lw_profiles_104"><p> 2016, Business Major</p><p> Minors in Studio Art and Communications</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/src_region/0,0,640,640/11525_makuta_1.rev.1472490809.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations.  The business faculty transcended the confines of the classroom setting, and became cherished mentors long after I graduated. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.rev.1472490809.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“For anyone considering attending Marymount, I would highly recommend choosing a Business major; the faculty members in the Business division are excellent and the courses are challenging. The small class sizes, the faculty expertise and the myriad opportunities that the Business department has to offer is invaluable for any student looking to expand their skill set and pursue a rewarding career.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.rev.1472490809.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Most of all, I enjoyed the smaller classrooms where you have a voice and aren’t a number in a huge auditorium.  Also, having NYC as my campus was fantastic, as many classes and relationships afforded me opportunities to see part of the city, including parks, museums, and even trading floors on the NYSE, Morgan Stanley, and an assortment of other Wall Street offices.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/847-kirstin-gwirtz"><img src="/live/image/gid/125/width/215/src_region/111,0,741,630/4550_kirstin_photo.rev.1472490809.jpg" alt="Kirstin Gwirtz" title="Kirstin Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>I really liked Marymount’s small class sizes and individual attention received from professors. Both professors and advisors took an interest in your education and wanted to make sure you succeeded while in school and after graduation. Marymount also gave me the opportunity to pursue a double major in business and dance which was a wonderful experience supported by both departments. I also enjoyed having NYC as a campus, where there are so many things to explore and do. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/847-kirstin-gwirtz">Kirstin Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2010, Major in Dance and Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1310-nicole-marlin"><img src="/live/image/gid/125/width/215/src_region/0,0,1080,1920/9947_professional_photo.rev.1472490810.jpg" alt="Nicole Marlin" title="Nicole Marlin" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a rising junior, Nicole interned at IBM, where she accepted a position after graduation.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1310-nicole-marlin">Nicole Marlin</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Entrepreneurship and Marketing </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/src_region/0,0,1927,1872/11531_kylies_picture.rev.1472490809.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em>“</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2030-rachel-summers"><img src="/live/image/gid/125/width/215/src_region/0,0,482,683/15077_image1.rev.1493228396.jpg" alt="Rachel Summers" title="Rachel Summers" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Rachel truly appreciated Marymount Manhattan College for its knowledgeable professors and variety of programs that have helped her further her goals in business and in acting.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2030-rachel-summers">Rachel Summers</a></div><div class="lw_profiles_104"><p> Class of 2016, Double major in International Business and Marketing</p><p> Minors in Accounting and Theatre Arts</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2071-steffany-franco"><img src="/live/image/gid/125/width/215/src_region/0,0,1638,2048/15809_steffany_pic.rev.1500667581.jpg" alt="Steffany Franco" title="Steffany Franco" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I was accepted at a very competitive program at the Olin Business School at Washington University in St. Louis. I am in the Master of Finance Program on the Corporate Finance and Investments track where I was also offered a generous scholarship. In addition, I was accepted to University of Edinburgh, Pepperdine University and University of Rochester (with a 75% scholarship). </em></p><p><em>I cannot be more grateful for the entire experience and support Marymount has offered me!”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2071-steffany-franco">Steffany Franco</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major</p><p> Minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1682-tamaki-kern"><img src="/live/image/gid/125/width/215/src_region/0,0,754,640/13578_1604648_582301465179569_442259660_n.rev.1467053700.jpg" alt="Tamaki Kern" title="Tamaki Kern" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“A week after graduating with a BS in International Business and an Economics minor, I joined UBS in their Wealth Management division in Weehawken, NJ.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1682-tamaki-kern">Tamaki Kern</a></div><div class="lw_profiles_104"><p> 2016, BS International Business</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/856-samuel-basilio"><img src="/live/image/gid/125/width/215/src_region/0,0,130,130/9763_yuve.rev.1472490810.jpg" alt="Samuel Basilio" title="Samuel Basilio" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> As a senior, Samuel co-founded Yuve, Inc., a product that aims to integrate a diverse, healthy and vegetarian-leaning lifestyle.</p></div><div class="lw_profiles_name"><a href="/live/profiles/856-samuel-basilio">Samuel Basilio</a></div><div class="lw_profiles_104"><p> Class of 2015, Major: Entrepreneurship</p></div>