One of MMC’s most popular programs, the Marketing major offers students unparalleled opportunities to learn by experience in New York City.
Learn to harness both your creative and analytical side as you conduct serious marketing research and experiment with digital media – and that’s just in class.
You’ll also travel across New York, meeting with successful alumni and completing meaningful internships with brands and productions like Vanity Fair, the Rachel Ray Show, and Columbia Records, all while building a strong foundation in business management.
Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or marketing and communication.
Major: 54 Credits
General Education: 42 Credits
Elective Credits: 24 Credits
THE BUSINESS CORE:
|BUS 100 The Contemporary Workplace||3|
|BUS 210 Marketing||3|
|ECO 210 Principles of Macroeconomics||3|
|ECO 213 Principles of Microeconomics||3|
|ACCT 215 Principles of Accounting I||3|
|ACCT 217 Principles of Accounting II||3|
|BUS 224 Statistics for Business||3|
|BUS 277 The Legal Environment of Business||3|
|BUS 309 Financial Management||3|
|BUS 316 Organizational Behavior||3|
|IT 330 Business Management & Information Technology||3|
|BUS 403 Strategic Management||3|
Marketing (18 CREDITS)
|BUS 335 Digital Marketing||3|
|BUS 345 Marketing Research||3|
|BUS 378 Consumer Behavior||3|
Choose three of the following courses:
|BUS 207 Entrepreneurship||3|
|BUS 225 The Business of Fashion||3|
|BUS 232 Advertising||3|
|BUS 293 Public Relations||3|
|BUS 306 Advertising and Society||3|
|BUS 313 Sales Management||3|
|BUS 351 International Business||3|
|BUS 352 International Marketing||3|
- Marketing majors (B.S.) must pass MATH 113 (or a higher level math course) with at least a C.
- OPEN ELECTIVE courses must be chosen such that a total of 60 credits are in the liberal arts.
- Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
- A student receiving a grade of D in a required or elective course for the major must repeat the course.