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Department of
Business

Concentration: Advertising & Promotion

With courses such as Digital Marketing and International Marketing, your curriculum will prepare you to work in a wide variety of careers at the cutting edge both nationally and globally. You will meet with successful alumni and complete meaningful internships with brands and productions like Madison Square Garden, Macy’s, and Christie’s Auction House, even as you build a strong foundation in business.  Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or digital marketing.

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty adviser.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.

REQUIREMENTS FOR THE CONCENTRATION IN Advertising and promotion

ECO 213 Principles of Microeconomics  3
BUS 277 Legal Environment of Business 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
ACCT 217 Principles of Accounting II  3
ACCT 324 Managerial Accounting  3
ECO 210 Principles of Macroeconomics  3
BUS/ECO 351 International Business 3
BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion  3
BUS 303 Business Law II 3
BUS 313 Sales Management 3
BUS/COMM 306 Advertising & Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

 


Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/src_region/0,0,1927,1872/11531_kylies_picture.rev.1472490809.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em>“</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1681-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/0,0,470,605/13562_11518_austin_2.rev.1466619234.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I graduated with a BS in Marketing in February 2014 and I absolutely loved the business program at Marymount Manhattan College. The professors were the best part of the program; the individual attention they provided was unique and I still keep in touch with many of them.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1681-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> BS Marketing, 2014</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2285-kathryn-grubb"><img src="/live/image/gid/125/width/215/src_region/0,0,1080,810/16628_16992032_1357845027630908_7674796536310894653_o.rev.1518562312.jpg" alt="Kathryn Grubb" title="Kathryn Grubb" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> My semester abroad at Seoul, South Korea is one of the most exciting, treasured experiences of my life. I had the opportunity to visit ancient Korean temples, explore a nearly deserted island, learn a new language,and gain a broader understanding of the world and the diverse people living in it.</p><p> On top of the classes I took on Korean culture, communications, politics, and more, every single day was a learning experience. I never thought I would feel so proud and excited to successfully order a cup of coffee by myself! </p></div><div class="lw_profiles_name"><a href="/live/profiles/2285-kathryn-grubb">Kathryn Grubb</a></div><div class="lw_profiles_104"><p> Kathryn Grubb, Class of 2019, Major in Marketing</p><p> Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Having worked as an intern in the Chinese Works of Art department at Christie’s auction house,  I found my experience extremely relevant as it complemented my undergraduate studies at Marymount Manhattan. Graduating with a double major in Business Economics and International Studies, and a minor in Asian Studies, my course work in Mandarin language and Chinese literature, business and history at Marymount has proved extremely relevant to the work I did at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1432-douglas-makuta"><img src="/live/image/gid/125/width/215/src_region/0,0,640,640/11525_makuta_1.rev.1472490809.jpg" alt="Douglas Makuta" title="Douglas Makuta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations.  The business faculty transcended the confines of the classroom setting, and became cherished mentors long after I graduated. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1432-douglas-makuta">Douglas Makuta</a></div><div class="lw_profiles_104"><p> 2012, BA Business with Media and Arts Management </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.rev.1472490809.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The business curriculum at the college has been useful to my internship experience. Particularly, the skills I have learned from Professor Changarath in IT 330, to work efficiently in Microsoft Excel, have proved most valuable. My being able to quickly develop spreadsheets for the specialists in my department is a result of practicing these skills in the classroom.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1368,1368/9939_katelyn_kelly.rev.1472490810.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ”My biggest project was working on  market week for fashion buyers. I have been able to assist the VP of Sales at <em>Elizabeth and James</em> in the new showroom!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.rev.1472490809.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and used real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. Jason interned at NBC his junior year which made a huge impact on his career. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1308-oliviana-bailey"><img src="/live/image/gid/125/width/215/src_region/0,0,827,827/9859_oliviana.rev.1472490810.jpg" alt="Oliviana Bailey" title="Oliviana Bailey" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Graduating with a degree in business with a concentration in leadership, Oliviana interned and studied abroad to complement her studies. After graduation, Oliviana accepted a position at the Justice Accelerator at the Hague, Netherlands.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1308-oliviana-bailey">Oliviana Bailey</a></div><div class="lw_profiles_104"><p> Class of 2016, Business major,Leadership concentration </p><p> Minors in Accounting and Philosophy </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.rev.1472490809.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The amazing classes taught by brilliant professors gave me the knowledge needed to step into a full-time role at a company. Furthermore, the fact that the college was in NYC made me independent, courageous, and open-minded. Being an RA (Resident Advisor) developed my communication, organization, and prioritization skills, which are crucial to my current role. Also, the peer-to-peer relationships that I developed with my professors gave me the confidence and support for the future.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1335-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/0,0,213,320/10160_image001.rev.1472490809.jpg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I was in the class of 2015 and graduated Summa Cum Laude with a double major in Accounting and Finance, and a minor in Economics. The business program at Marymount is a hidden jewel with professors who are both excellent professionals and dedicated mentors. I was encouraged to constantly challenge myself and explore career paths. My advisors and professors helped me obtain scholarships and internships and were great counselors when it came to selecting a job that I loved. I received six job offers as I was getting ready to graduate and my professors helped guide me through the decision making process.Upon graduation, I decided to take a position as a Global Commercial Risk Analyst with Citigroup.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1335-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Finance and Accounting</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/859-elizabeth-mcelligott"><img src="/live/image/gid/125/width/215/src_region/0,0,249,249/4866_liz_mcelliot.rev.1472490809.jpg" alt="Elizabeth McElligott" title="Elizabeth McElligott" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Upon graduation, I began the formidable task of attempting to find a job.  I knew it would be challenging in these difficult economic times.  But in July of 2013, one month after graduation, I was offered a position as a Tax Reclaim Specialist at GlobeTax Services, right here in Manhattan on Broad Street! </em></p><p><em>My business classes at MMC, as well as my interaction with my classmates and professors, laid the foundation for me to acquire this wonderful opportunity, and to function every day confidently and productively.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/859-elizabeth-mcelligott">Elizabeth McElligott</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Dance</p></div>