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Department of
Business

Concentration: Advertising & Promotion

With courses such as Digital Marketing and International Marketing, your curriculum will prepare you to work in a wide variety of careers at the cutting edge both nationally and globally. You will meet with successful alumni and complete meaningful internships with brands and productions like Madison Square Garden, Macy’s, and Christie’s Auction House, even as you build a strong foundation in business.  Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or digital marketing.

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty adviser.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.

REQUIREMENTS FOR THE CONCENTRATION IN Advertising and promotion

ECO 213 Principles of Microeconomics  3
BUS 277 Legal Environment of Business 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
ACCT 217 Principles of Accounting II  3
ACCT 324 Managerial Accounting  3
ECO 210 Principles of Macroeconomics  3
BUS/ECO 351 International Business 3
BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion  3
BUS 303 Business Law II 3
BUS 313 Sales Management 3
BUS/COMM 306 Advertising & Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

 


Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/849-sharmin-kazi"><img src="/live/image/gid/125/width/215/src_region/101,0,447,346/4552_utilivisor.rev.1472490809.jpg" alt="Sharmin Kazi" title="Sharmin Kazi" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“For anyone considering attending Marymount, I would highly recommend choosing a Business major; the faculty members in the Business division are excellent and the courses are challenging. The small class sizes, the faculty expertise and the myriad opportunities that the Business department has to offer is invaluable for any student looking to expand their skill set and pursue a rewarding career.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/849-sharmin-kazi">Sharmin Kazi</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Accounting and Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1318-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1368,1368/9939_katelyn_kelly.rev.1472490810.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> ”My biggest project was working on  market week for fashion buyers. I have been able to assist the VP of Sales at <em>Elizabeth and James</em> in the new showroom!” </p></div><div class="lw_profiles_name"><a href="/live/profiles/1318-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major, Fashion Studies minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.rev.1472490809.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1682-tamaki-kern"><img src="/live/image/gid/125/width/215/src_region/0,0,754,640/13578_1604648_582301465179569_442259660_n.rev.1467053700.jpg" alt="Tamaki Kern" title="Tamaki Kern" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“A week after graduating with a BS in International Business and an Economics minor, I joined UBS in their Wealth Management division in Weehawken, NJ.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1682-tamaki-kern">Tamaki Kern</a></div><div class="lw_profiles_104"><p> 2016, BS International Business</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1307-beatrice-barbesta"><img src="/live/image/gid/125/width/215/src_region/0,0,504,800/9817_beatrice.rev.1472490810.jpg" alt="Beatrice Barbesta" title="Beatrice Barbesta" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Marymount Manhattan provided me with the skills necessary to be accepted to the Master of Finance program in London at the Hult International School of Business.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1307-beatrice-barbesta">Beatrice Barbesta</a></div><div class="lw_profiles_104"><p> Class of 2014; Finance Major, Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie graduated with a double major in Management and Marketing.</p></div><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.rev.1472490809.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Being able to work on the Rachael Ray show set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.rev.1472490810.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The study aboard experience opened up my eyes; it was definitely a life changing event for me.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/src_region/0,0,1927,1872/11531_kylies_picture.rev.1472490809.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em>“</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1517-brooke-czoski"><img src="/live/image/gid/125/width/215/src_region/0,0,1463,1463/12287_brookeczoskiheadshot.rev.1457019601.jpg" alt="Brooke Czoski" title="Brooke Czoski" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The professors at MMC are what really made my experience enjoyable. The passion, dedication, and expertise that they projected created an environment where everyone wanted to succeed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1517-brooke-czoski">Brooke Czoski</a></div><div class="lw_profiles_104"><p> 2015, BS Marketing</p><p> Minor: Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2283-camille-lagrua"><img src="/live/image/gid/125/width/215/src_region/0,0,2142,3200/16625_Camille_Senior_Photo.rev.1518559486.jpg" alt="Camille LaGrua" title="Camille LaGrua" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p>  In the fall of 2017, Camille interned with the fashion magazine and luxury accessories e-commerce website: <em>Editorialist</em>. At <em>Editorialist</em>, the interns were given a large amount of responsibility right away, so Camille got to see the all inner workings of how a magazine and e-commerce site are run.</p></div><div class="lw_profiles_name"><a href="/live/profiles/2283-camille-lagrua">Camille LaGrua</a></div><div class="lw_profiles_104"><p> Business with concentration in Fashion Marketing, Class of 2020</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/855-jacob-webber"><img src="/live/image/gid/125/width/215/src_region/17,0,168,151/4100_jacob.rev.1472490809.jpg" alt="Jacob Webber" title="Jacob Webber" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “What did I enjoy most at Marymount? First and foremost would be the faculty of the Business Division  Each member of this team brings forth an unprecedented knowledge base in an array of subject matter. But what separates them from simply being intellects is their pride and love for teaching.  Coupled with the faculty would be the intimate class sizes. Marymount students have the advantage of having small classroom sizes which encourages more student professor interaction, as well as a more enriching study of the subject. Thirdly, I had a wonderful experience interning for Finn Partners PR Firm in their literary sect, MEDIA CONNECT. I developed and planned national Radio, Print, and Television interviews for Business Authors. I was privileged to work with authors such as Dr. Charles Richards, <em>The Psychology of Wealth</em>, and Matthew Bishop, The Economist US Business Editor and New York Bureau Chief, author of <em>In Gold We Trust.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/855-jacob-webber">Jacob Webber</a></div><div class="lw_profiles_104"><p> Class of 2012, Major: Business Management with concentration in Entrepreneurship</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/860-jason-yuhas"><img src="/live/image/gid/125/width/215/src_region/17,11,172,166/4534_jason_website_photo.rev.1472490809.jpg" alt="Jason Yuhas" title="Jason Yuhas" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” While at MMC, Jason enjoyed going to class and spending time learning from the excellent professors. The business division professors were very knowledgeable and used real life examples or current events to explain the material. This made it easier to grasp concepts used in the business world. The career services department helped out a lot by assisting in finding an internship for Jason. Jason interned at NBC his junior year which made a huge impact on his career. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/860-jason-yuhas">Jason Yuhas</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2034-solenne-ndouongo"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1536/15146_img_1524.rev.1493751473.jpg" alt="Solenne Ndouongo" title="Solenne Ndouongo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Interning at THP was my first experience in the workplace and it taught me about different ways to help the financially needy. The THP organization serves many countries in Africa, Asia and South America. Since French is my first language, I was able to speak directly with collaborators from Africa as a translator for important meetings, which provided me with insights into the workplace and networking.</p><p> Move to Empower provided me with greater responsibility as it was a new entity, and still in the process of formation.  It gave me the opportunity to experience how finance and accounting play a crucial role in the creation of an organization.  </p></div><div class="lw_profiles_name"><a href="/live/profiles/2034-solenne-ndouongo">Solenne Ndouongo</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance major and Accounting minor</p></div>