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Department of
Business

Concentration: Advertising & Promotion

With courses such as Digital Marketing and International Marketing, your curriculum will prepare you to work in a wide variety of careers at the cutting edge both nationally and globally. You will meet with successful alumni and complete meaningful internships with brands and productions like Madison Square Garden, Macy’s, and Christie’s Auction House, even as you build a strong foundation in business.  Upon graduation, you’ll be fully equipped to take your career in a number of directions, including advertising, public relations, or digital marketing.

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty adviser.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.

REQUIREMENTS FOR THE CONCENTRATION IN Advertising and promotion

ECO 213 Principles of Microeconomics  3
BUS 277 Legal Environment of Business 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
ACCT 217 Principles of Accounting II  3
ACCT 324 Managerial Accounting  3
ECO 210 Principles of Macroeconomics  3
BUS/ECO 351 International Business 3
BUS 207 Entrepreneurship 3
BUS 225 The Business of Fashion  3
BUS 303 Business Law II 3
BUS 313 Sales Management 3
BUS/COMM 306 Advertising & Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

 


Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1682-tamaki-kern"><img src="/live/image/gid/125/width/215/src_region/0,0,754,640/13578_1604648_582301465179569_442259660_n.rev.1467053700.jpg" alt="Tamaki Kern" title="Tamaki Kern" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“A week after graduating with a BS in International Business and an Economics minor, I joined UBS in their Wealth Management division in Weehawken, NJ.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1682-tamaki-kern">Tamaki Kern</a></div><div class="lw_profiles_104"><p> 2016, BS International Business</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1335-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/0,0,213,320/10160_image001.rev.1472490809.jpg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I was in the class of 2015 and graduated Summa Cum Laude with a double major in Accounting and Finance, and a minor in Economics. The business program at Marymount is a hidden jewel with professors who are both excellent professionals and dedicated mentors. I was encouraged to constantly challenge myself and explore career paths. My advisors and professors helped me obtain scholarships and internships and were great counselors when it came to selecting a job that I loved. I received six job offers as I was getting ready to graduate and my professors helped guide me through the decision making process.Upon graduation, I decided to take a position as a Global Commercial Risk Analyst with Citigroup.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1335-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Finance and Accounting</p><p> Minor: Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1517-brooke-czoski"><img src="/live/image/gid/125/width/215/src_region/0,0,1463,1463/12287_brookeczoskiheadshot.rev.1457019601.jpg" alt="Brooke Czoski" title="Brooke Czoski" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The professors at MMC are what really made my experience enjoyable. The passion, dedication, and expertise that they projected created an environment where everyone wanted to succeed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1517-brooke-czoski">Brooke Czoski</a></div><div class="lw_profiles_104"><p> 2015, BS Marketing</p><p> Minor: Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.rev.1472490809.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2031-katelyn-kelly"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15078_img_7552.rev.1493229748.jpg" alt="Katelyn Kelly" title="Katelyn Kelly" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Spending a semester abroad was a life changing opportunity. I adjusted to an entirely different culture, enhanced my marketing major and fashion studies minor by taking intriguing courses, and was able to travel to eight other countries.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2031-katelyn-kelly">Katelyn Kelly</a></div><div class="lw_profiles_104"><p> Class of 2017, Marketing major</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2042-yu-lu"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15488_yu_lu.rev.1497033455.jpg" alt="Yu Lu" title="Yu Lu" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I came to Marymount by coincidence. But the benefits I have obtained studying business and finance at MMC far exceeded my expectations. The small class size allows professors to pay more individual attention when necessary. Needless to say, the faculty here really strive to provide the best learning experience and networking opportunities.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2042-yu-lu">Yu Lu</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major, Economics Minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2072-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,1000/15810_umbra-institute--marymount-manhattan-in-italy_flores_lo-res.rev.1500668583.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Being a liberal arts school, they don’t want you to just study for your specific Major, they want you to explore and learn from other things,” explained Sindelt before describing the study abroad office as being helpful and encouraging. As a result, she feels she has been able to take an interdisciplinary approach to her education, enabling her to confidently relate to people of diverse backgrounds. In conclusion, Sindelt shared that she felt Marymount Manhattan played a significant role in her decision to go abroad. She now feels more prepared for her future career in the business field.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2072-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major with concentration in Media and Arts Management</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.rev.1472490809.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“In summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.”</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,0,178,565/10159_christina_photo.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The main reason I wanted to come to MMC was to ensure that my college experience would enable the use of New York City as my campus.  I also knew that I wanted a small and tight-knit community to fall back on in the midst of this huge and overwhelming city.  That is exactly what Marymount gives to students. The small class sizes, close relationships between students and faculty and staff, hands-on experiences, and opportunities to get involved are immense. This campus really provides a well-rounded and community-oriented educational experience for students.” </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2073-madison-arend"><img src="/live/image/gid/125/width/215/src_region/0,0,350,331/15812_madison_arend_pic.rev.1500669615.jpg" alt="Madison Arend" title="Madison Arend" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “I worked at the DMA Showroom assisting designers for the clothing brand, Love Sam.This internship has given me a better insight to what it is like to create and produce a clothing line.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/2073-madison-arend">Madison Arend</a></div><div class="lw_profiles_104"><p> Class of 2020, Business major with concentration in Fashion Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.rev.1472490810.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City. ”</p></div><div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2030-rachel-summers"><img src="/live/image/gid/125/width/215/src_region/0,0,482,683/15077_image1.rev.1493228396.jpg" alt="Rachel Summers" title="Rachel Summers" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Rachel truly appreciated Marymount Manhattan College for its knowledgeable professors and variety of programs that have helped her further her goals in business and in acting.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2030-rachel-summers">Rachel Summers</a></div><div class="lw_profiles_104"><p> Class of 2016, Double major in International Business and Marketing</p><p> Minors in Accounting and Theatre Arts</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.rev.1472490809.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The business curriculum at the college has been useful to my internship experience. Particularly, the skills I have learned from Professor Changarath in IT 330, to work efficiently in Microsoft Excel, have proved most valuable. My being able to quickly develop spreadsheets for the specialists in my department is a result of practicing these skills in the classroom.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/855-jacob-webber"><img src="/live/image/gid/125/width/215/src_region/17,0,168,151/4100_jacob.rev.1472490809.jpg" alt="Jacob Webber" title="Jacob Webber" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “What did I enjoy most at Marymount? First and foremost would be the faculty of the Business Division  Each member of this team brings forth an unprecedented knowledge base in an array of subject matter. But what separates them from simply being intellects is their pride and love for teaching.  Coupled with the faculty would be the intimate class sizes. Marymount students have the advantage of having small classroom sizes which encourages more student professor interaction, as well as a more enriching study of the subject. Thirdly, I had a wonderful experience interning for Finn Partners PR Firm in their literary sect, MEDIA CONNECT. I developed and planned national Radio, Print, and Television interviews for Business Authors. I was privileged to work with authors such as Dr. Charles Richards, <em>The Psychology of Wealth</em>, and Matthew Bishop, The Economist US Business Editor and New York Bureau Chief, author of <em>In Gold We Trust.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/855-jacob-webber">Jacob Webber</a></div><div class="lw_profiles_104"><p> Class of 2012, Major: Business Management with concentration in Entrepreneurship</p></div>