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Department of
Business

Concentration: Fashion Marketing

Study the fashion industry in its native environment with all the resources and support that MMC provides.

Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom. It is where you’ll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior.

Your education will include attending runway shows, meeting up and coming designers, and internships with brands like Michael Kors and Versace.

Whatever your ambition, we’ll help you get your start in the fashion capital of the world. 

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece

REQUIREMENTS FOR THE CONCENTRATION IN fashion marketing

BUS 225: The Business of Fashion  3
BUS 207 Entrepreneurship 3
BUS 277 Legal Environment of Business  3
ECO 213 Microeconomics  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
AIP 342 Fashion, History and Society  3
ART 210 Digital Imaging I  3
ART 237 Graphic Design I  3
BUS 313 Sales Management 3
BUS/COMM 232 Advertising 3
BUS 293 Public Relations  3
BUS/COMM 306 Advertising and Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing 3
COMM 225 New Media Techniques 3
COMM 333 Fashion, Media and Culture  3
DANC 230 Costume of Dance 3
JOUR 316 Fashion Journalism  3
THTR 266 Costume Construction  3
THTR 303 Costume Design I 3

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2030-rachel-summers"><img src="/live/image/gid/125/width/215/src_region/0,0,482,683/15077_image1.rev.1493228396.jpg" alt="Rachel Summers" title="Rachel Summers" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Rachel truly appreciated Marymount Manhattan College for its knowledgeable professors and variety of programs that have helped her further her goals in business and in acting.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2030-rachel-summers">Rachel Summers</a></div><div class="lw_profiles_104"><p> Class of 2016, Double major in International Business and Marketing</p><p> Minors in Accounting and Theatre Arts</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/854-brandon-waters"><img src="/live/image/gid/125/width/215/src_region/20,26,193,199/4099_brandon.rev.1472490809.jpg" alt="Brandon Waters" title="Brandon Waters" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “There’s no better city to be in for business majors. The people I was able to surround myself with, the internships I was able to attain, and the accessibility were all invaluable. MMC takes ‘NYC as your campus’ seriously, and I always felt supported in learning outside of the 71<sup>st</sup> street campus. “</p></div><div class="lw_profiles_name"><a href="/live/profiles/854-brandon-waters">Brandon Waters</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1315-alyssa-amato"><img src="/live/image/gid/125/width/215/src_region/0,0,2048,1561/12325_alyssa.rev.1457019602.jpg" alt="Alyssa Amato" title="Alyssa Amato" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“As a junior I interned at an online magazine, The Stylish Sophisticate as a Stylist and Editorial Assistant. During my internship, The Stylish Sophisticate teamed up with a fashion house called Bene Rialto and ran a fashion contest with them on our website. It was a great time to be involved with the magazine because I was able to see the inner workings of what it takes to set up a fashion contest and use social media for advertising.”  </em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1315-alyssa-amato">Alyssa Amato</a></div><div class="lw_profiles_104"><p> 2016, B.A Business</p><p> Minor in Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1304-lauren-roland"><img src="/live/image/gid/125/width/215/src_region/0,0,640,1136/9812_lauren.rev.1472490810.jpg" alt="Lauren Roland" title="Lauren Roland" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Lauren graduated with a double major in Management and Finance.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1304-lauren-roland">Lauren Roland</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Finance Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie graduated with a double major in Management and Marketing.</p></div><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The Media and Arts Management focus within the Business major at MMC has allowed me to pursue opportunities that really fuel my passion for the arts, and my desire to become a leader in this industry. Without the opportunities that Marymount Manhattan offers, I would not be able to have so many first-hand experiences in my field of interest.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2072-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,1000/15810_umbra-institute--marymount-manhattan-in-italy_flores_lo-res.rev.1500668583.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Being a liberal arts school, they don’t want you to just study for your specific Major, they want you to explore and learn from other things,” explained Sindelt before describing the study abroad office as being helpful and encouraging. As a result, she feels she has been able to take an interdisciplinary approach to her education, enabling her to confidently relate to people of diverse backgrounds. In conclusion, Sindelt shared that she felt Marymount Manhattan played a significant role in her decision to go abroad. She now feels more prepared for her future career in the business field.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2072-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major with concentration in Media and Arts Management</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,0,178,565/10159_christina_photo.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“The main reason I wanted to come to MMC was to ensure that my college experience would enable the use of New York City as my campus.  I also knew that I wanted a small and tight-knit community to fall back on in the midst of this huge and overwhelming city.  That is exactly what Marymount gives to students. The small class sizes, close relationships between students and faculty and staff, hands-on experiences, and opportunities to get involved are immense. This campus really provides a well-rounded and community-oriented educational experience for students.” </em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1306-harrison-fung"><img src="/live/image/gid/125/width/215/src_region/0,0,1238,1650/9816_harrison_fungphoto.rev.1472490810.jpg" alt="Harrison Fung" title="Harrison Fung" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p class="p1"> In his senior year, Harrison Fung, a B.A. Business major with a concentration in Social Entrepreneurship completed a summer internship at Engalitcheff Institute on Comparative Political and Economic Systems (ICPES) in Washington D.C. </p></div><div class="lw_profiles_name"><a href="/live/profiles/1306-harrison-fung">Harrison Fung</a></div><div class="lw_profiles_104"><p> Class of 2015, B.A. Business with Social Entrepreneurship concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,722/11740_sindelt.rev.1472490809.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1434-kylie-whitehouse"><img src="/live/image/gid/125/width/215/src_region/0,0,1927,1872/11531_kylies_picture.rev.1472490809.jpg" alt="Kylie Whitehouse" title="Kylie Whitehouse" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Marymount has given me the opportunity to combine my interest in Business Management with my favorite magazine, to create the perfect internship.</em><em>“</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1434-kylie-whitehouse">Kylie Whitehouse</a></div><div class="lw_profiles_104"><p> 2018, BA Business, concentration in social entrepreneurship</p><p> Economics minor</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.rev.1472490809.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“In summer (2013), I interned with the Ericsson Group, as a team member in the Sustainability and Corporate Social Responsibility department of the Verizon Customer Unit at Ericsson. Ericsson is a business-to-business multi-international corporation in the telecommunication sector, poised to be the prime driver in an all-communicating world.”</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1517-brooke-czoski"><img src="/live/image/gid/125/width/215/src_region/0,0,1463,1463/12287_brookeczoskiheadshot.rev.1457019601.jpg" alt="Brooke Czoski" title="Brooke Czoski" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The professors at MMC are what really made my experience enjoyable. The passion, dedication, and expertise that they projected created an environment where everyone wanted to succeed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1517-brooke-czoski">Brooke Czoski</a></div><div class="lw_profiles_104"><p> 2015, BS Marketing</p><p> Minor: Fashion Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.rev.1472490809.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The amazing classes taught by brilliant professors gave me the knowledge needed to step into a full-time role at a company. Furthermore, the fact that the college was in NYC made me independent, courageous, and open-minded. Being an RA (Resident Advisor) developed my communication, organization, and prioritization skills, which are crucial to my current role. Also, the peer-to-peer relationships that I developed with my professors gave me the confidence and support for the future.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2042-yu-lu"><img src="/live/image/gid/125/width/215/src_region/0,0,1536,2048/15488_yu_lu.rev.1497033455.jpg" alt="Yu Lu" title="Yu Lu" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I came to Marymount by coincidence. But the benefits I have obtained studying business and finance at MMC far exceeded my expectations. The small class size allows professors to pay more individual attention when necessary. Needless to say, the faculty here really strive to provide the best learning experience and networking opportunities.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2042-yu-lu">Yu Lu</a></div><div class="lw_profiles_104"><p> Class of 2017, Finance Major, Economics Minor</p></div>