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Department of
Business

Concentration: Fashion Marketing

Study the fashion industry in its native environment with all the resources and support that MMC provides.

Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom. It is where you’ll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior.

Your education will include attending runway shows, meeting up and coming designers, and internships with brands like Michael Kors and Versace.

Whatever your ambition, we’ll help you get your start in the fashion capital of the world. 

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece

REQUIREMENTS FOR THE CONCENTRATION IN fashion marketing

BUS 225: The Business of Fashion  3
BUS 207 Entrepreneurship 3
BUS 277 Legal Environment of Business  3
ECO 213 Microeconomics  3
BUS 335 Digital Marketing  3
Choose two of the following courses: 
AIP 342 Fashion, History and Society  3
ART 210 Digital Imaging I  3
ART 237 Graphic Design I  3
BUS 313 Sales Management 3
BUS/COMM 232 Advertising 3
BUS 293 Public Relations  3
BUS/COMM 306 Advertising and Society  3
BUS 345 Marketing Research 3
BUS 352 International Marketing 3
COMM 225 New Media Techniques 3
COMM 333 Fashion, Media and Culture  3
DANC 230 Costume of Dance 3
JOUR 316 Fashion Journalism  3
THTR 266 Costume Construction  3
THTR 303 Costume Design I 3

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1482-sindelt-flores"><img src="/live/image/gid/125/width/215/src_region/0,0,750,722/11740_sindelt.rev.1472490809.jpg" alt="Sindelt Flores" title="Sindelt Flores" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Having the ability to connect entertainment and business was an amazing experience.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/1482-sindelt-flores">Sindelt Flores</a></div><div class="lw_profiles_104"><p> Class of 2018, Business Major, Media & Arts Management concentration</p><p> Music Minor </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Natalie graduated with a double major in Management and Marketing.</p></div><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1362-emily-garcia"><img src="/live/image/gid/125/width/215/src_region/0,0,268,396/10876_emily_garcia_picture.rev.1472490809.jpg" alt="Emily Garcia" title="Emily Garcia" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><strong>“Emily Garcia</strong>, was awarded the prestigious Watson fellowship as a rising sophomore.</p><p> As a Junior, Emily received the Benjamin A. Gilman International Award. “</p><p><strong> </strong></p><p><strong> </strong></p></div><div class="lw_profiles_name"><a href="/live/profiles/1362-emily-garcia">Emily Garcia</a></div><div class="lw_profiles_104"><p> Class of 2017, International Business Major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.rev.1472490809.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The Marymount Business Division thoroughly prepared me for my role as an onsite employee at Goldman Sachs and for the corporate world.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/853-hannah-pressler"><img src="/live/image/gid/125/width/215/src_region/0,106,467,573/4074_hannah27s20photo.rev.1472490809.jpg" alt="Hannah Pressler" title="Hannah Pressler" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Above all else, I would strongly advice working closely with Marymount’s faculty who all bring very valuable real world knowledge to the classroom.  My relationships with faculty throughout my time at Marymount became paramount to my success as a student and now as a working professional.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/853-hannah-pressler">Hannah Pressler</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in Business Management and Marketing, Minor in Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/842-austin-nelson"><img src="/live/image/gid/125/width/215/src_region/36,21,455,440/4097_austin_nelson.rev.1472490809.jpg" alt="Austin Nelson" title="Austin Nelson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “Being able to work on the Rachael Ray show set, help out with product giveaways, and more has put me in a ‘real world’ environment to prepare me for life after graduation.” </p></div><div class="lw_profiles_name"><a href="/live/profiles/842-austin-nelson">Austin Nelson</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2284-brenelle-braganza"><img src="/live/image/gid/125/width/215/src_region/0,0,1280,1280/16627_IMG_9516_2.rev.1518560484.JPG" alt="Brenelle Braganza" title="Brenelle Braganza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> Hi!  I’m Brenelle Braganza, class of 2019. I’m a rising senior, triple majoring in Entrepreneurship, Finance and Marketing, and minoring in Accounting and Economics.  At MMC, I am involved in diverse extracurricular activities on campus, including serving as the next President of the Student Government Association (SGA); Treasurer of Unbranded (Fashion Marketing Association); Vice- President of Global Citizen Society; Cultural Peer Mentor and Peer Leader for the NYC Seminar.</p></div><div class="lw_profiles_name"><a href="/live/profiles/2284-brenelle-braganza">Brenelle Braganza</a></div><div class="lw_profiles_104"><p> Class of 2019, Majors: Entrepreneurship, Finance, Marketing</p><p> Minors in Accounting and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/847-kirstin-gwirtz"><img src="/live/image/gid/125/width/215/src_region/111,0,741,630/4550_kirstin_photo.rev.1472490809.jpg" alt="Kirstin Gwirtz" title="Kirstin Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>I really liked Marymount’s small class sizes and individual attention received from professors. Both professors and advisors took an interest in your education and wanted to make sure you succeeded while in school and after graduation. Marymount also gave me the opportunity to pursue a double major in business and dance which was a wonderful experience supported by both departments. I also enjoyed having NYC as a campus, where there are so many things to explore and do. “</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/847-kirstin-gwirtz">Kirstin Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2010, Major in Dance and Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2043-bruce-zhou"><img src="/live/image/gid/125/width/215/src_region/0,0,404,381/15490_bruce.rev.1497035090.jpg" alt="Bruce Zhou" title="Bruce Zhou" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“I really enjoyed my time at MMC because I fully utilized my time at school and learned as much as possible, even as I worked and gained experience.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/2043-bruce-zhou">Bruce Zhou</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Finance and International Business</p><p> Double minor in Economics and Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/848-alexandra-kaprielan"><img src="/live/image/gid/125/width/215/src_region/0,0,240,240/4073_alexandra_picture_-_study_abroad.rev.1472490809.jpg" alt="Alexandra Kaprielan" title="Alexandra Kaprielan" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The best thing about studying abroad is that I got to immerse myself in a city that I love. Paris was an amazing place to spend a year and it allowed me to easily travel all over Europe while perfecting the language that I love and meeting new people from all around the world. While I was in Paris I only studied French and completed my Minor there. The best way to learn a language is to be completely immersed.”</p></div><div class="lw_profiles_name"><a href="/live/profiles/848-alexandra-kaprielan">Alexandra Kaprielan</a></div><div class="lw_profiles_104"><p> Class of 2013, Major in International Business</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1314-james-matson"><img src="/live/image/gid/125/width/215/src_region/0,0,1650,1238/9897_james_matson_4738.rev.1472490810.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>“Having worked as an intern in the Chinese Works of Art department at Christie’s auction house,  I found my experience extremely relevant as it complemented my undergraduate studies at Marymount Manhattan. Graduating with a double major in Business Economics and International Studies, and a minor in Asian Studies, my course work in Mandarin language and Chinese literature, business and history at Marymount has proved extremely relevant to the work I did at Christie’s, helping me to accomplish tasks such as the provenance research for ancient Chinese art.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1314-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014</p><p> Double major in Business and International Studies, minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/852-amy-pekal"><img src="/live/image/gid/125/width/215/src_region/285,39,911,665/5993_amy_pekal.rev.1472490810.jpg" alt="Amy Pekal" title="Amy Pekal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “The journey taught me more about myself, than any classroom could. I passionately dove into a new culture, learned to speak a new language and gained an appreciation for the world beyond New York City. ”</p></div><div class="lw_profiles_name"><a href="/live/profiles/852-amy-pekal">Amy Pekal</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Business Management and Art History</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1311-megan-odonnell"><img src="/live/image/gid/125/width/215/src_region/0,0,204,212/9884_megan_france.rev.1472490810.jpg" alt="Megan O’Donnell" title="Megan O’Donnell" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>Megan graduated with a degree in International Business and loved her study abroad experience in Paris.</em></p><p>  </p></div><div class="lw_profiles_name"><a href="/live/profiles/1311-megan-odonnell">Megan O’Donnell</a></div><div class="lw_profiles_104"><p> Class of 2015</p><p> B.S. in International Business, minors in Economics and French</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1445-shiva-rajpal"><img src="/live/image/gid/125/width/215/src_region/0,0,960,960/11560_shiva.rev.1472490809.jpg" alt="Shiva Rajpal" title="Shiva Rajpal" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p><em>” To work in banking and finance in New York, is a dream come true.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/1445-shiva-rajpal">Shiva Rajpal</a></div><div class="lw_profiles_104"><p> Class of 2017, an International Business major with a minor in economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/855-jacob-webber"><img src="/live/image/gid/125/width/215/src_region/17,0,168,151/4100_jacob.rev.1472490809.jpg" alt="Jacob Webber" title="Jacob Webber" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"><p> “What did I enjoy most at Marymount? First and foremost would be the faculty of the Business Division  Each member of this team brings forth an unprecedented knowledge base in an array of subject matter. But what separates them from simply being intellects is their pride and love for teaching.  Coupled with the faculty would be the intimate class sizes. Marymount students have the advantage of having small classroom sizes which encourages more student professor interaction, as well as a more enriching study of the subject. Thirdly, I had a wonderful experience interning for Finn Partners PR Firm in their literary sect, MEDIA CONNECT. I developed and planned national Radio, Print, and Television interviews for Business Authors. I was privileged to work with authors such as Dr. Charles Richards, <em>The Psychology of Wealth</em>, and Matthew Bishop, The Economist US Business Editor and New York Bureau Chief, author of <em>In Gold We Trust.”</em></p></div><div class="lw_profiles_name"><a href="/live/profiles/855-jacob-webber">Jacob Webber</a></div><div class="lw_profiles_104"><p> Class of 2012, Major: Business Management with concentration in Entrepreneurship</p></div>