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Department of
Business

Concentration: Media & Arts Management

Leverage your passion for the performing arts or new media into a sustainable, successful career.

The Media and Arts Management concentration at MMC helps students develop the valuable behind-the-scenes skills they’ll need to forge a viable professional path in New York City’s revered arts world.

Our students have once-in-a-lifetime opportunities to take in performances, meet with company directors, and complete challenging internships at organizations ranging from the small and experimental to iconic Broadway theatres. In class, you’ll build a strong business foundation, and outside of the classroom, under NYC’s bright lights, you’ll have the rich, inspiring learning experiences that will teach what it takes to keep the arts alive. 

REQUIREMENTS FOR THE BA IN BUSINESS

General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits

THE BUSINESS CORE:

 BUS 100 The Contemporary Workplace  3
 BUS 210 Marketing 3
 ACCT 215 Principles of Accounting I 3
 BUS 316 Organizational Behavior 3
 IT 330 Business Management & Information Technology 3
 BUS 403 Strategic Management 3

NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece

REQUIREMENTS FOR THE CONCENTRATION IN Media and Arts Management

ART/DANC/THTR 290 History & Mission of Arts Institutions  3
ART/DANC/THTR 392 Fundraising & Marketing for the Arts  3
JOUR/COMM 395 Media, Law, and Ethics or BUS 277 Legal Environment of Business 3
BUS 335 Digital Marketing 3
ECO 210 Macroeconomics or ECO 213 Microeconomics 3
Choose two of the following courses: 
ART 320 History of Museums and Collections  3
ART 210 Digital Imaging I 3
ART 237 Graphic Design I 3
ART 316 Digital Illustration 3
ART 352 3-D Animation 3
BUS 207 Entrepreneurship 3
BUS/COMM 232 Advertising  3
BUS 293 Public Relations 3
BUS/COMM 306 Advertising and Society  3
BUS 313 Sales Management 3
BUS 324 Entrepreneurial Finance 3
BUS 352 International Marketing  3
BUS 378 Consumer Behavior 3
COMM 225 New Media Techniques 3
JOUR 310 Arts and Media Reporting and Criticism 3
MUS 208 The Business of Music 3
THTR 226 The Business of Broadway 3

Faces of MMC

  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1334-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,0,178,565/10159_christina_photo.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1334-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015, Business Major</p><p> Concentration: Media and Arts Management</p><p> Minor in Philosophy</p><p>  </p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/850-james-matson"><img src="/live/image/gid/125/width/215/src_region/87,1,435,349/5456_christies.rev.1472490809.jpg" alt="James Matson" title="James Matson" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/850-james-matson">James Matson</a></div><div class="lw_profiles_104"><p> Class of 2014, Business and International Studies major, Minor in Asian Studies</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/845-sofija-gligorov"><img src="/live/image/gid/125/width/215/src_region/0,0,1100,1100/4551_sofija_gligorov.rev.1472490809.jpg" alt="Sofija Gligorov" title="Sofija Gligorov" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/845-sofija-gligorov">Sofija Gligorov</a></div><div class="lw_profiles_104"><p> Class of 2013 Valedictorian, Major in International Business and Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1305-natalie-palmarozza"><img src="/live/image/gid/125/width/215/src_region/0,0,678,678/9815_redo_natalie.rev.1472490810.jpg" alt="Natalie Palmarozza" title="Natalie Palmarozza" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1305-natalie-palmarozza">Natalie Palmarozza</a></div><div class="lw_profiles_104"><p> Class of 2016, Management and Marketing major</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/857-elizabeth-tuvblad"><img src="/live/image/gid/125/width/215/src_region/116,0,375,260/4864_tuvblad_ericsson_studio.rev.1472490809.jpg" alt="Elizabeth Tuvblad" title="Elizabeth Tuvblad" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/857-elizabeth-tuvblad">Elizabeth Tuvblad</a></div><div class="lw_profiles_104"><p> Class of 2014, Major in Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2043-bruce-zhou"><img src="/live/image/gid/125/width/215/src_region/0,0,404,381/15490_bruce.rev.1497035090.jpg" alt="Bruce Zhou" title="Bruce Zhou" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2043-bruce-zhou">Bruce Zhou</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Finance and International Business</p><p> Double minor in Economics and Accounting</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/843-dominique-studer"><img src="/live/image/gid/125/width/215/src_region/119,0,603,483/4863_dominique_studer-_photo.rev.1472490809.jpg" alt="Dominique Studer" title="Dominique Studer" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/843-dominique-studer">Dominique Studer</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/858-xiaoyi-he"><img src="/live/image/gid/125/width/215/src_region/94,0,682,588/7264_4071_xiao_photo.rev.1472490810.jpg" alt="Xiaoyi He" title="Xiaoyi He" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/858-xiaoyi-he">Xiaoyi He</a></div><div class="lw_profiles_104"><p> Class of 2015, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/854-brandon-waters"><img src="/live/image/gid/125/width/215/src_region/20,26,193,199/4099_brandon.rev.1472490809.jpg" alt="Brandon Waters" title="Brandon Waters" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/854-brandon-waters">Brandon Waters</a></div><div class="lw_profiles_104"><p> Class of 2011, Major in Marketing</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/846-ethan-gwirtz"><img src="/live/image/gid/125/width/215/src_region/94,0,884,789/4246_ethan.rev.1472490809.jpg" alt="Ethan Gwirtz" title="Ethan Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/846-ethan-gwirtz">Ethan Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2009, Major in Finance</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/847-kirstin-gwirtz"><img src="/live/image/gid/125/width/215/src_region/111,0,741,630/4550_kirstin_photo.rev.1472490809.jpg" alt="Kirstin Gwirtz" title="Kirstin Gwirtz" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/847-kirstin-gwirtz">Kirstin Gwirtz</a></div><div class="lw_profiles_104"><p> Class of 2010, Major in Dance and Business Management</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/844-blake-balsamo"><img src="/live/image/gid/125/width/215/src_region/79,21,466,408/4245_image.rev.1472490809.jpeg" alt="Blake Balsamo" title="Blake Balsamo" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/844-blake-balsamo">Blake Balsamo</a></div><div class="lw_profiles_104"><p> Class of 2015, Double Major in Accounting and Finance, Minor in Economics</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/2030-rachel-summers"><img src="/live/image/gid/125/width/215/src_region/0,0,482,683/15077_image1.rev.1493228396.jpg" alt="Rachel Summers" title="Rachel Summers" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/2030-rachel-summers">Rachel Summers</a></div><div class="lw_profiles_104"><p> Class of 2016, Double major in International Business and Marketing</p><p> Minors in Accounting and Theatre Arts</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/851-christina-mcdonald"><img src="/live/image/gid/125/width/215/src_region/0,161,640,801/4098_christina_headshot.rev.1472490809.jpg" alt="Christina McDonald" title="Christina McDonald" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/851-christina-mcdonald">Christina McDonald</a></div><div class="lw_profiles_104"><p> Class of 2015,Business major </p><p> Media and Arts Management concentration</p></div>
  • <span class="lw_profiles_image" style="float: left;"><span class="lw_item_thumb"><a href="/live/profiles/1310-nicole-marlin"><img src="/live/image/gid/125/width/215/src_region/0,0,1080,1920/9947_professional_photo.rev.1472490810.jpg" alt="Nicole Marlin" title="Nicole Marlin" class="lw_image" width="215"/></a></span></span><div class="lw_profiles_103 styled-link"/><div class="lw_profiles_name"><a href="/live/profiles/1310-nicole-marlin">Nicole Marlin</a></div><div class="lw_profiles_104"><p> Class of 2017, Double major in Entrepreneurship and Marketing </p></div>