Leverage your passion for the performing arts or new media into a sustainable, successful career.
The Media and Arts Management concentration at MMC helps students develop the valuable behind-the-scenes skills they’ll need to forge a viable professional path in New York City’s revered arts world.
Our students have once-in-a-lifetime opportunities to take in performances, meet with company directors, and complete challenging internships at organizations ranging from the small and experimental to iconic Broadway theatres. In class, you’ll build a strong business foundation, and outside of the classroom, under NYC’s bright lights, you’ll have the rich, inspiring learning experiences that will teach what it takes to keep the arts alive.
REQUIREMENTS FOR THE BA IN BUSINESS
General Education: 42 Credits
Major: 39 Credits
Elective Credits: 39 Credits
THE BUSINESS CORE:
| BUS 100 The Contemporary Workplace | 3 |
| BUS 210 Marketing | 3 |
| ACCT 215 Principles of Accounting I | 3 |
| BUS 316 Organizational Behavior | 3 |
| IT 330 Business Management & Information Technology | 3 |
| BUS 403 Strategic Management | 3 |
NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student rece
REQUIREMENTS FOR THE CONCENTRATION IN Media and Arts Management
| ART/DANC/THTR 290 History & Mission of Arts Institutions | 3 |
| ART/DANC/THTR 392 Fundraising & Marketing for the Arts | 3 |
| JOUR/COMM 395 Media, Law, and Ethics or BUS 277 Legal Environment of Business | 3 |
| BUS 335 Digital Marketing | 3 |
| ECO 210 Macroeconomics or ECO 213 Microeconomics | 3 |
Choose two of the following courses: |
|
| ART 320 History of Museums and Collections | 3 |
| ART 210 Digital Imaging I | 3 |
| ART 237 Graphic Design I | 3 |
| ART 316 Digital Illustration | 3 |
| ART 352 3-D Animation | 3 |
| BUS 207 Entrepreneurship | 3 |
| BUS/COMM 232 Advertising | 3 |
| BUS 293 Public Relations | 3 |
| BUS/COMM 306 Advertising and Society | 3 |
| BUS 313 Sales Management | 3 |
| BUS 324 Entrepreneurial Finance | 3 |
| BUS 352 International Marketing | 3 |
| BUS 378 Consumer Behavior | 3 |
| COMM 225 New Media Techniques | 3 |
| JOUR 310 Arts and Media Reporting and Criticism | 3 |
| MUS 208 The Business of Music | 3 |
| THTR 226 The Business of Broadway | 3 |
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