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“The Creative Entrepreneur”

  • The Creative Entrepreneur
DATE & TIME: 9:30am - 4:00pm EDT April 4

Through the support of Kathleen O’Grady and the O’Grady Foundation, Marymount Manhattan College’s CityEdge program is pleased to be partnering with New York Foundation for the Arts (NYFA) to present “The Creative Entrepreneur Program,” a one-day workshop designed to provide artists and creative individuals access to entrepreneurial tools for their practices and arts businesses. 

Geared towards nurturing a network and community amongst participants, the program offers interactive sessions covering a broad range of topics that artists and creative entrepreneurs need to consider when developing their business models. Touching upon key principles of sustainability in topics such as strategic planning, fundraising, and marketing, participants will be guided through the Business Model Canvas, a flexible and dynamic business model plan, which will provide a blueprint for their future goals. In addition to support from NYFA, guest experts will provide insights into key elements of sustainability through marketing and fundraising sessions to further support the participants’ goals.

This program is open to MMC Juniors and Seniors who are artists, as well as to other creative students who may not identify as artists (such as designers and social entrepreneurs). 

The Creative Entrepreneur Program is a one-day workshop designed to provide artists and creative individuals access to entrepreneurial tools for their practices and arts businesses. 

Geared towards nurturing a network and community amongst participants, the program offers interactive sessions covering a broad range of topics that artists and creative entrepreneurs need to consider when developing their business models. Touching upon key principles of sustainability in topics such as strategic planning, fundraising, and marketing, participants will be guided through the Business Model Canvas, a flexible and dynamic business model plan, which will provide a blueprint for their future goals.

Using strategic planning tools, such as SMART goal setting along with other tools to analyze their environment, participants will set goals to bring their practices and arts businesses to fruition. In addition to support from NYFA, invited experts will also provide insights into key elements of sustainability through marketing and fundraising sessions to support the participants goals.

Creative Entrepreneur 1 Day Program Schedule (10:00 am- 4:00 pm)

Breakfast and Registration

Time: 9:30am

Description: Creative Entrepreneur

Time: 10:00am – 11:30am

A broad overview covering aspects connecting the creative entrepreneur to key elements of law, finance, strategic planning, fundraising, and marketing. Participants are introduced to “The Business Model Canvas”, and other entrepreneurial tools to support their arts business goals.

Description: Goal Setting or SWOT Analysis exercise

Time: 11: 30am – 12:30pm

Goal Setting, advice with practical suggestions for setting goals including brainstorming session with partner;

and/or

SWOT Analysis, a tool that can provide strategic support to artistic careers—in pairs/small groups.

Description:  Revenue Streams*

Time: 1:30pm – 2:30pm

Build and create your fundraising landscape. What are the revenue streams available? Every artist, creative enterprise, and arts business is unique. With practical tips and advice, this workshop offers the opportunity to recognize and prioritize the various approaches available to help sustain your arts practice or enterprise.

Description: Your Value Proposition, Message, Audience, and Channels

Time: 2:30pm – 3:45pm

Strategic approaches to marketing, including how to identify your value proposition, craft your message, reach and build your audience. What are your appropriate channels? In-person networks, social media, and other methods to share your art practice or enterprise.

Description: Closing Remarks and Next Steps

Time: 3:45pm – 4pm

Free