Business Professor Emily Goldsmith, Ph.D. to be published in the Journal of Business Research.
Emily Goldsmith, Assistant Professor of Marketing at MMC, will have her paper titled, The Role of National Identity in Consumption: An Integrative Framework, published this fall.
Developed with two co-authors, the paper identifies several concepts at the root of consumers’ feelings, attitudes, and behavioral manifestations that are linked to national identification. In it, Goldsmith examines how citizens as consumers make sense of, interpret, and respond to what their nation and national identity means to them. The analysis demonstrates how consumers position themselves in relation to national symbols or national rhetoric and how that shapes consumption behavior.
Congratulations to Professor Goldsmith on this exceptional accomplishment!