Pielah Kim, a new Assistant Professor of Marketing, comes from a very unique background. She was once an aspiring artist and received a BFA from the School of Art Institute of Chicago. Taking her artistic and creative talents, she worked as a visual merchandiser for Ralph Lauren and Gap Inc. This outlet to fashion industry lead Dr. Kim to study and receive MPS in Global Fashion Management from the Fashion Institute of Technology, NYC, and Ph.D. in Fashion and Retail Studies at The Ohio State University. Dr. Kim’s research represent her journey as a visual artist, a visual merchandiser and a scholar trained in consumer behavior and retail studies, as her research encompasses around art marketing, branding and brand management, and retail atmosphere.