The workshop was sponsored by the Society of Professional Journalists (SPJ) and the social media giant, Facebook. The two organizations have collaborated to train rising professionals on utilizing Facebook and Instagram tools to promote content and engage the public in community stories.
During the workshop, Ms. Purcell discussed how to create conversations on Facebook groups and the effectiveness of “Finsta” accounts to cover beats. She gave an overview of live video feeds, which get up to six times more visibility than just posting videos. Most importantly, she stressed the ways to protect your pages and profiles from getting hacked.
Many thanks to Tatiana Serafin, MFA, Communication and Media Arts faculty!