Fashion Exhibit Pop-Up

The students in Dr. Pielah Kim’s The Business of Fashion course created The Store Windows of Fashion exhibit.

The Business of Fashion class is designed to teach the value chain of the fashion industry. The value chain refers to the entire process it takes to create fashion lines: source raw materials, come up with concepts, design and produce fashion goods, calculate costs, and design a marketing plan to promote a fashion line. Teams created a fashion company to apply what they had learned about the value chain of the fashion industry. This project allowed students to witness the process of making fashion goods and absorb the course concepts through experience. This store window displays two fashion companies created by students, Juicebox and Look 2 Lewk, and their fashion lines.