Business faculty, including Lorraine Martínez-Novoa, Ph.D. and Emily Goldsmith, Ph.D., both Assistant Professors of Marketing, will accompany the students across Rome, Florence, and Milan over the nine-day trip in early April. “Italy has had a huge impact on many different aspects of the fashion industry,” says Goldsmith. “From the Ancient Romans who used dress to communicate status and identity to now housing many top fashion labels and production facilities, Italy is a fascinating country to study for anyone who is interested in the business of fashion. I’m excited to experience firsthand what we learn about in the classroom.”
About the Course
BUS 300 will examine macro-environmental factors affecting the global fashion industry. Class discussions and on-site visits will examine similarities and differences among Rome, Florence, Milan, and New York City, particularly regarding policies and regulations, work environment, artistic elements, consumer behavior, and the retail environment. Key aspects related to sourcing, costing, and manufacturing will also be examined. The course will engage students in critically analyzing the impact of globalization across cultures and its affects on dynamics in the fashion industry.
Students interested in enrolling must contact either Dr. Goldsmith or Dr. Martínez-Novoa to submit a preliminary application, as there are only 15 spots in the course. A $500 deposit must be submitted to the Center for Student Services by November 14.