The book, published through Kendall Hunter, focuses on the major theories of crisis and risk communication and how these theories have been applied to such recent case studies as the Chipotle data breach, the Tide Pod Challenge, Hurricane Michael, the Opioid epidemic, the Attica Wildfires, and more. The book weaves together both social media and more traditional mediated outlets, and challenges readers to identify best practices for communicating about crisis and risk to those affected. “This book complements some of what we discuss toward the end of our Comm 218 Public Relations and Strategic Communication course and in our 300-level course entitled Public Relations Writing,” Liberman explains.
You can find the text here. Congratulations, Dr. Liberman!