Lorraine Martinez-Novoa
Assistant Professor of Marketing
Lorraine Martinez-Novoa, Assistant Professor of Marketing
Lorraine M. Martínez-Novoa, Assistant Professor of Marketing, earned a Ph.D. in Consumer, Apparel, and Retail Studies at The University of North Carolina at Greensboro’s Bryan School of Business and Economics. She also holds an MBA in Marketing and a BA in Public Communication with emphasis in Public Relations and Advertising both from the University of Puerto Rico, Rio Piedras Campus.
As a doctoral student and senior teaching assistant at the University of North Carolina at Greensboro, Lorraine was honored with the Outstanding Graduate Teaching Assistant award. Her research interests include the social psychological aspects of dress, negative aspects of consumption, and Hispanics/Latinos consumption practices.
Before joining Marymount, Lorraine taught courses such as Survey of History Costume, Social Psychology of Dress, and Internship in Consumer, Apparel, and Retail Studies, and did consulting for a market research firm. Presently, Lorraine will be teaching the Business of Fashion, Marketing Research, and International Marketing.
Title/Position
Department
Phone
Degree(s)
Ph.D. in Consumer, Apparel, and Retail Studies fromThe University of North Carolina at Greensboro’s Bryan School of Business and Economics.
MBA in Marketing and a BA in Public Communication with emphasis in Public Relations and Advertising both from the University of Puerto Rico, Rio Piedras Campus.
Research
Her research interests include the social psychological aspects of dress, negative aspects of consumption, and Hispanics/Latinos consumption practices.
Teaching
Before joining Marymount, Lorraine taught courses such as Survey of History Costume, Social Psychology of Dress, and Internship in Consumer, Apparel, and Retail Studies. Presently, Lorraine will be teaching the Business of Fashion, Marketing Research, and International Marketing.
Professional Experience
Consulting for a Market Research firm