Keith Koncept Whitehead ’08

  • Koncept ’08

Graduation Year


Major at MMC

Graphic Design

Current Title


Spotlight Story

Having released two albums in the past two years, the multi-talented musician Koncept ’08 recently partnered with Sony Music Asia and is establishing himself across continents. The Rapper/Singer/Producer also designs the artwork and branding for his music, calling upon skills he honed at MMC.

“I majored in Graphic Design and minored in Music. I had great professors in both fields and a really great advisor, Associate Professor of Art James Holl, MFA,” he says. “Jim gave me the confidence to follow through with my vision. He never shut down an idea, but would help guide and develop it into something more.”

The Queens native (whose given name is Keith Whitehead) has performed alongside rap superstars Rick Ross, Macklemore, and Wiz Khalifa, and his album The Fuel boasts more than one million streams online.  

Koncept encourages young artists to “see what you want and where you want to be. Put a plan together and work hard every day to achieve it.”

To hear Koncept’s music and watch the accompanying music videos, visit