Yaritza Villegas ’19
Class of 2019, Major: B.S. Marketing and Business, with a concentration in economics
During my internship at KIND, I was part of the digital marketing team. Through this internship, I learned how to create briefs for paid influencers outlining the expectations and guidelines for each monthly post in keeping with the strategic goal. I really enjoyed the team meetings, because I learned so much about the planning and organization it takes to execute a project.
In my internship at KIND, I was put in charge of “surprise and delights” which consists of looking at social media channels and monitoring opportunities to send influencers, consumers or celebrities KIND Products in order to create trust with our target market and foster relationship with the brand. It has been exciting to see influencers, consumers and celebrities post about the product.
One of the highlights for me was being an integral part of the team planning and monitoring the “Sugars Uncovered Pop-Up.” The aim of the event was to educate consumers about the different types of sweeteners used in common product snacks. I strategically picked the influencers that would best fit with our goal of getting the most coverage and reaching more than 1 million consumers, and sent a personal invitation to each influencer along with a customized transparent fanny pack full of KIND Bars.
Another fulfilling project that I completed was devising an organic content strategy using Pinterest, which I presented to the digital marketing team. Finally, I really enjoyed participating in the planning and execution of a promotion video and I was even able to be in the video!