Class of 2023, BA Business major with a concentration in Fashion Marketing.
Of her internship experience, Darlene says, “Working as an intern at MAP 360 has provided me with a real-life experience of how a marketing agency functions. The work I do is considered micromarketing with a goal of getting the best outreach for projects.”
Darlene Castillo, a major in Business with a Fashion Marketing concentration, interned at the marketing agency MAP 360 (Marketing, Advertising, & Publicity) Collective. Her two main projects entailed promoting the feature films Cruella and Muhammad Ali. Darlene’s responsibilities included identifying influencers who could promote the movies, and preparing influencer boxes to send.