NYC Fashion Marketing
Do you have a passion for fashion?
Are you interested in learning about the inner workings of the fashion industry right in the fashion capital of the world, New York City?
If yes, join us in this hands-on one-week program that will introduce you to the different segments of the fashion industry. Via field visits, interactive lectures, and workshops, you will learn how fashion businesses/brands are developed and how marketing and branding are key to their success.
Taught by MMC’s own professors of Fashion Marketing, this intensive gives you the chance to experience fashion in New York City. Your time will be divided between in-class instruction and field trips to locations around NYC.
Rising juniors and seniors will receive college-level instructions and real-world experience in various aspects of the fashion industry.
Applicants must be 16 years of age on or before July 1, 2022, in order to participate in this Precollege Intensive. Residential and commuter options are available.
Sunday, July 10, 2022, to Saturday, July 16, 2022 (inclusive of housing check-in and checkout)
Applications will be accepted starting on January 15, 2022.
MEET THE PROGRAM DIRECTOR
Dr. Martínez-Novoa earned a Ph.D. in Consumer, Apparel, and Retail Studies at The University of North Carolina at Greensboro’s Bryan School of Business and Economics. Dr. Martinez-Novoa also holds an MBA in Marketing and a BA in Public Communication with emphasis in Public Relations and Advertising both from the University of Puerto Rico, Rio Piedras Campus.
As a doctoral student and senior teaching assistant at the University of North Carolina at Greensboro, Dr. Martinez-Novoa was honored with the Outstanding Graduate Teaching Assistant award. Her research interests include the social psychological aspects of dress, negative aspects of consumption, and Hispanics/Latinos consumption practices.
Before joining Marymount, Dr. Martinez-Novoa taught courses such as Survey of History Costume, Social Psychology of Dress, and Internship in Consumer, Apparel, and Retail Studies, and did consulting for a market research firm. Presently, she teaches a variety of courses including The Business of Fashion, Global Fashion Business, and International Marketing and is the faculty advisor for the Fashion Marketing Student Association and Spoon University.
A TYPICAL FIRST DAY
Although no two days will be exactly the same during the Fashion Marketing Intensive, a typical first day during the program might look like this:
10:00am – 12:00pm: Introductions, Class topics/tasks: What is fashion? The Fashion Industry of Yesterday and Today, Discussion of group projects.
1:200pm – 1:00pm: Lunch with Program Professors
1:00pm -5:00pm: Field trip: Museum Hopping: The MET “In America: A Lexicon of Fashion,” MAD “45 Stories in Jewelry: 1947 to Now,” Cooper Hewitt “Design and Healing.”
Participants will be housed in the College’s 55th Street Residence Hall. Housing is available to students accepted for the intensive, and who will be at least 16 years of age as of July 1, 2022. Note: All program participants who live outside of a 25-mile radius of Marymount Manhattan College are required to live in the residence hall for the duration of the program.
View the Residence Hall Information Sheet
View the Resident’s Guide to Community Living.
Residence Hall Check-in will take place on Sunday, July 10, 2022. Check-out will take place on Sunday, July 16, 2022 (by no later than 10:00 am). Additional information regarding check-in and check-out will be provided to each accepted student.
All students participating in the Fashion Marketing Intensive and who are living in the residence hall are required to participate in the Marymount Manhattan Dining Dollars meal plan. The cost of this plan for the one-week period will be $25.
The meal plan is a declining balance card, and students may add more money to their card throughout the course of the program. Students will have access to the MMC cafeteria (located on the main campus at 221 East 71st Street) from 8:30 am to 2:30 pm, Monday through Thursday.
Evening and weekend meals are not included in the meal plan. Grocery stores and restaurants are located near the 55th Street residence hall. The estimated budget for additional meals, transportation, and other personal costs is approximately $100. This budget will vary depending on the student’s individual needs.
This is a non-credit intensive. College credit is not available.
Transportation to and from the College is not included.
MMC Summer Academy Program COVID-19 Vaccination Requirements (language for MMC web page(s) and acceptance letters)
Participants in any MMC summer academy program must be at least 16 years of age by the start date of the program they are applying to. Accepted students must be fully vaccinated and will be required to submit proof of such vaccination upon acceptance into the program. New York City does not allows for vaccination exemptions for anyone using indoor public spaces, including dance studios and theaters. Accepted students will be provided with instructions on how to submit their COVID-19 vaccination records at the time of acceptance.
- Marymount Manhattan Summer Academy Application
- Marymount Manhattan Summer Academy Recommendation Form from a high school teacher.
- Statement of Purpose: In one or two pages, please describe what you hope to achieve during the Fashion Marketing Intensive and what has prepared you for this experience. Please email your statement of purpose to firstname.lastname@example.org .
NOTE: A parental consent form will be required upon acceptance into the program.
PRIORITY APPLICATION DATE
Applicants who apply by May 1, 2022 will be notified of acceptance into the program by May 10, 2022. Enrollment and registration in any Summer Academy Intensive do not imply acceptance into any degree program at Marymount Manhattan.